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# UX VII - Ex 2 - Empathy
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**Instructions:**
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Run at least one of the Empathy tools in the design process.
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**Deliverables:**
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- A PDF document with the script of the tool context
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- Completed tool (scripts from user interviews, results from a quantitative analysis, etc.)
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- A PDF document with the key learnings from this phase
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**Tips:**
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- Use as many tools as needed, be make sure you do all the process in 4 working days!
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**Criteria:**
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- User interviews
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- The script is the interview guide. Make sure there is:
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- the main purpose of the interview
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- 1 to 3 hypotheses
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- a proper introduction that describes the interviewer and the purpose of this interview
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- 3 to 5 main topics
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- a few scan questions (demographics)
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- open-ended questions, max 10
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- a funnel process (>)
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- a conclusion with next steps and a thank you.
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- The completed tool is either:
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- 5 to 10 scripts from users
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- or an [Affinity Diagram](https://www.youtube.com/watch?v=VngWHIE4k9s) with the main elements
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- Analytics
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- The script is the form. Make sure there is:
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- The main purpose of the form
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- 1 to 3 hypotheses
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- A proper introduction that describes the interviewer and the purpose of this interview
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- 3 to 5 main topics
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- A few scan questions (demographics)
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- Closed-ended, unbiased questions, max 10
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- A funnel process (>)
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- A conclusion with next steps and a thank you.
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- A broadcast strategy
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- The completed tool is a series of quantitative data from at least 100 answers.
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- Competitive analysis
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- The script is the strategy. The student explains what they are looking for and how they plan to find it.
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- The completed tool is a report. Make sure there is;
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- There is an introduction
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- There is a [competitive landscape](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/03/g2crowd-grid.png)
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- With 2 relevant axes
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- 10 organizations appear on the landscape
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- There is a [competitive table](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/03/product-features-comparison-matrix.png)
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- With 5 to 10 criteria
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- 10 organizations appear on the table
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