# UX VII - Ex 2 - Empathy

**Instructions:** 

Run at least one of the Empathy tools in the design process.

**Deliverables:** 

- A PDF document with the script of the tool context
- Completed tool (scripts from user interviews, results from a quantitative analysis, etc.)
- A PDF document with the key learnings from this phase

**Tips:**

- Use as many tools as needed, be make sure you do all the process in 4 working days!

**Criteria:**

 - User interviews
     - The script is the interview guide. Make sure there is:
         - the main purpose of the interview
         - 1 to 3 hypotheses
         - a proper introduction that describes the interviewer and the purpose of this interview
         - 3 to 5 main topics
         - a few scan questions (demographics)
         - open-ended questions, max 10
         - a funnel process (>)
         - a conclusion with next steps and a thank you.
     - The completed tool is either:
         - 5 to 10 scripts from users
         - or an [Affinity Diagram](https://www.youtube.com/watch?v=VngWHIE4k9s) with the main elements
        
 - Analytics
     - The script is the form. Make sure there is:
         - The main purpose of the form
         - 1 to 3 hypotheses
         - A proper introduction that describes the interviewer and the purpose of this interview
         - 3 to 5 main topics
         - A few scan questions (demographics)
         - Closed-ended, unbiased questions, max 10
         - A funnel process (>)
         - A conclusion with next steps and a thank you.
         - A broadcast strategy
     - The completed tool is a series of quantitative data from at least 100 answers.
        
        
- Competitive analysis
    - The script is the strategy. The student explains what they are looking for and how they plan to find it.
    - The completed tool is a report. Make sure there is;
        - There is an introduction
        - There is a [competitive landscape](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/03/g2crowd-grid.png)
        - With 2 relevant axes
        - 10 organizations appear on the landscape
        - There is a [competitive table](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/03/product-features-comparison-matrix.png)
        - With 5 to 10 criteria
        - 10 organizations appear on the table