UX-UI/subjects/ux/seamstress/empathy/README.md

UX VII - Ex 2 - Empathy

Instructions:

Run at least one of the Empathy tools in the design process.

Deliverables:

• A PDF document with the script of the tool context
• Completed tool (scripts from user interviews, results from a quantitative analysis, etc.)
• A PDF document with the key learnings from this phase

Tips:

• Use as many tools as needed, be make sure you do all the process in 4 working days!

Criteria:

• User interviews

  • The script is the interview guide. Make sure there is:
    • the main purpose of the interview
    • 1 to 3 hypotheses
    • a proper introduction that describes the interviewer and the purpose of this interview
    • 3 to 5 main topics
    • a few scan questions (demographics)
    • open-ended questions, max 10
    • a funnel process (>)
    • a conclusion with next steps and a thank you.
  • The completed tool is either:
    • 5 to 10 scripts from users
    • or an Affinity Diagram with the main elements

• Analytics

  • The script is the form. Make sure there is:
    • The main purpose of the form
    • 1 to 3 hypotheses
    • A proper introduction that describes the interviewer and the purpose of this interview
    • 3 to 5 main topics
    • A few scan questions (demographics)
    • Closed-ended, unbiased questions, max 10
    • A funnel process (>)
    • A conclusion with next steps and a thank you.
    • A broadcast strategy
  • The completed tool is a series of quantitative data from at least 100 answers.

• Competitive analysis

  • The script is the strategy. The student explains what they are looking for and how they plan to find it.
  • The completed tool is a report. Make sure there is;
    • There is an introduction
    • There is a competitive landscape
    • With 2 relevant axes
    • 10 organizations appear on the landscape
    • There is a competitive table
    • With 5 to 10 criteria
    • 10 organizations appear on the table