- Use as many tools as needed, be make sure you do all the process in 4 working days!
**Criteria:**
- Persona
- The script is the list of insights the students uses to create the persona
- The completed tool is a [Persona board](https://miro.medium.com/max/1400/0*RbHfR6BHhhFIENNf). Make sure the key insights come from the field, from reality, but the persona itself is different from only one user.
- Empathy Map
- The script is the list of insights the student uses to create the Empathy map
- The completed tool is an [Empathy Map](https://miro.medium.com/max/700/1*I1ffOWdPWQva3dCMQE-TAQ.png).
- User Journey
- The script is the list of insights the student uses to create the User Journey.
- The completed tool is a [User Journey Map](https://d2slcw3kip6qmk.cloudfront.net/marketing/blog/2017Q3/SEO-initiative-customer-journey-mapping/CustomerJourneyMap1.png).
- Jobs-to-be-done (JTBD)
- The JTBD is tool that goes as a conclusion to another of the previous tools. Make sure:
- The sentence is complete
- The "When" part involves a visit on the website
- The "I want to" part involves a practical action
- The "So I can" part involves a psychological or emotional purpose