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UX-UI/subjects/ux/seamstress/define/README.md

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UX VII - Ex 3 - Define

Instructions:

Run at least one of the Define tools in the design process.

Deliverables:

  • A PDF document with the script of the tool context
  • Completed tool (scripts from user interviews, results from a quantitative analysis, etc.)
  • A PDF document with the key learnings from this phase

Tips:

  • Use as many tools as needed, be make sure you do all the process in 4 working days!

Criteria:

  • Persona

    • The script is the list of insights the students uses to create the persona
    • The completed tool is a Persona board. Make sure the key insights come from the field, from reality, but the persona itself is different from only one user.

  • Empathy Map

    • The script is the list of insights the student uses to create the Empathy map
    • The completed tool is an Empathy Map.

  • User Journey

    • The script is the list of insights the student uses to create the User Journey.
    • The completed tool is a User Journey Map.

  • Jobs-to-be-done (JTBD)

    • The JTBD is tool that goes as a conclusion to another of the previous tools. Make sure:
      • The sentence is complete
      • The "When" part involves a visit on the website
      • The "I want to" part involves a practical action
      • The "So I can" part involves a psychological or emotional purpose