# UX VII - Ex 3 - Define

**Instructions:** 

Run at least one of the Define tools in the design process.

**Deliverables:** 

- A PDF document with the script of the tool context
- Completed tool (scripts from user interviews, results from a quantitative analysis, etc.)
- A PDF document with the key learnings from this phase

**Tips:**

- Use as many tools as needed, be make sure you do all the process in 4 working days!

**Criteria:**

 - Persona
     - The script is the list of insights the students uses to create the persona
     - The completed tool is a [Persona board](https://miro.medium.com/max/1400/0*RbHfR6BHhhFIENNf). Make sure the key insights come from the field, from reality, but the persona itself is different from only one user.

 - Empathy Map
     - The script is the list of insights the student uses to create the Empathy map
     - The completed tool is an [Empathy Map](https://miro.medium.com/max/700/1*I1ffOWdPWQva3dCMQE-TAQ.png).

 - User Journey
     - The script is the list of insights the student uses to create the User Journey.
     - The completed tool is a [User Journey Map](https://d2slcw3kip6qmk.cloudfront.net/marketing/blog/2017Q3/SEO-initiative-customer-journey-mapping/CustomerJourneyMap1.png).

 - Jobs-to-be-done (JTBD)
     - The JTBD is tool that goes as a conclusion to another of the previous tools. Make sure:
         - The sentence is complete
         - The "When" part involves a visit on the website
         - The "I want to" part involves a practical action
         - The "So I can" part involves a psychological or emotional purpose