Based on your previous work, your persona and your user journey's main painpoint, define a problem statement that would clarify the main problem you want to tackle.
You may use the How Might We exercise in pairs.
Then, define 3 KPIs (Key performance Indicators) that will help you measure the definition of Done and the success of the solution.
- [Using ‘How Might We’ Questions to Ideative on the Right Problems](https://www.nngroup.com/articles/how-might-we-questions/)
- [Unleashing the power of a UX KPI](https://articles.uie.com/power_of_ux_kpi/)
- [KPI is an imperative tool for UX designers](https://uxdesign.cc/kpi-is-the-most-important-tool-ux-designers-should-be-learning-to-use-af31651120fc?sk=e619213adfda152171d597fc3ab1053a)
- [A metrics-driven approach to evaluate success of UX design](https://uxdesign.cc/a-metrics-driven-approach-to-evaluate-success-of-ux-design-dd3bea098820?sk=acf1b1f7f0a7663d34d11906339b4698)
- [A big list of UX KPIs and metrics](https://www.cxpartners.co.uk/our-thinking/big_list_of_ux_kpis_and_metrics/)
- [How to use SMART goals to build your KPIs](https://www.grow.com/blog/how-to-use-smart-goals-to-build-your-kpis)
‘Every problem is an opportunity for design. By framing your challenge as a How Might We question, you’ll set yourself up for an innovative solution’ IDEO