ux first version

subjects/ux-1-2/README.md

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+# UX I - Ex 2 CK - Analytics
+
+**Context:** 
+
+Welcome to the very first quest of this program. 
+
+Your mission, should you choose to accept it, is to find a way to improve athletes’ experience related to their hydration when running. 
+
+This first project is very special: you are asked to end up with a non-digital solution. As a matter of fact, innovation does not always rhyme with digital. So let’s be creative and get out of the box! 
+
+**Instructions:** 
+
+Read these articles and extract at least 5 key figures or insights that may be useful in understanding what athletes or sport practicing people experience related to hydration. 
+
+**Deliverables:** 
+
+- Write at least 5 key figures or insights
+
+**Resources:** 
+
+- [The effects of Hydration on Athletic Performance](https://sportscardiologybc.org/the-effects-of-hydration-on-athletic-performance/)
+- [Dehydration and its effects on performance - Human Kinetics](https://us.humankinetics.com/blogs/excerpt/dehydration-and-its-effects-on-performance)
+- [Accuracy of Urine Color to Detect Equal to or Greater Than 2% Body Mass Loss in Men Journal of Athletic Training](https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4741257/)
+- [Fluid replacement for the physically active - Journal of Athletic Training](https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5634236/)
+- [The importance of hydration - Harvard School of Public Health](https://www.hsph.harvard.edu/news/hsph-in-the-news/the-importance-of-hydration/)
+- [Fluids and hydration in prolonged endurance performance - Pubmed](https://pubmed.ncbi.nlm.nih.gov/15212747/)
+
+**Quote:** 
+
+Always base your decisions on the data, not on your biases.
+

subjects/ux-1-2/audit/README.md

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+Make sure there are at least 5 insights among this non-exhaustive list: 
+
+- Symptoms of dehydration can be headache, dizziness, nausea, lightheadedness, or fatigue.
+- Analyzing urine is a good way to measure dehydration.
+- People experience dehydration when they lose 2% of their body mass loss (BML) in fluids/water/sweat.
+- Sweat helps the body to maintain optimal body temperature.
+- Sprint athletes are generally less concerned about the effects of dehydration than are endurance athletes.
+- Hyperhydration can compromise the athletic performance and increase health risks.
+- Endurance athletes should drink beverages containing carbohydrates and electrolytes during and after training or competition
+- Etc...

subjects/ux-1-3/README.md

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+# UX I - Ex 3 CK - Personas
+
+**Context:** 
+
+Welcome to the very first quest of this program. 
+
+Your mission, should you choose to accept it, is to find a way to improve athletes’ experience related to their hydration when running. 
+
+This first project is very special: you are asked to end up with a non-digital solution. As a matter of fact, innovation does not always rhyme with digital. So let’s be creative and get out of the box! 
+
+**Instructions:** 
+
+- Create a user persona
+- Answer the following questions:
+    - Which of the user interviews did you use to make your persona? (referring to exercise 1)
+    - What is your persona’s gender?
+    - How old is your persona?
+
+**Deliverables:** 
+
+- Answers to the questions
+- A user persona (PDF document)
+
+**Tips:** 
+
+- You may use Figma.
+- Use the material you got from exercise 1.
+- Detect people who face the same kinds of problems and group them.
+- When you find 2+ people who face the same kind of problem, you can merge their testimonials to create a persona.
+- A persona is fictional: do not use one of your users’ names, but a name that is consistent with your users’ demographics and social group.
+- As to the age, average the ages of your selected users.
+
+**Resources:** 
+
+- [Make your persona great again](https://uxdesign.cc/personas-e60c1c06ead1)
+- [Persona, journey maps, user flow, site map, OH MY!](https://uxdesign.cc/personas-journey-maps-site-maps-and-user-flows-oh-my-e71d044b4bcb)
+- [Persona framework](https://miro.medium.com/max/1400/0*RbHfR6BHhhFIENNf)
+
+**Quote:** 
+
+‘Focus unswervingly, on the customer’ Jesse Hertzberg | Former COO of Squarespace

subjects/ux-1-3/audit/README.md

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+[Example here](https://www.figma.com/file/zeOfV35WEWTc0kXsHgoQa4/UX-I---Ex-3)
+
+- Answers:
+    - They should have used Joe, Nathan, Guillaume and Anaelle
+    - Since 3 out of 4 are men, a man
+    - The age should be the average of the users: 32 (Joe is 30, Nathan is 39, Guillaume is 30 and Anaelle is 29)
+
+**Make sure:**
+
+- The persona has a first name that is NOT Joe, Nathan, Guillaume, or Anaelle.
+- There is a picture.
+- There is a quote.
+- There is a description of the persona that is a mix of Joe, Nathan, Guillaume, and Anaelle’s stories.
+- The persona has at least 2 goals.
+- The persona has at least 2 habits.
+- The persona has at least 2 frustrations.
+- The insights from ex 1 are included.

subjects/ux-1-4/README.md

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+# UX I - Ex 4 CK - User Journey
+
+**Context:** 
+
+Welcome to the very first quest of this program. 
+
+Your mission, should you choose to accept it, is to find a way to improve athletes’ experience related to their hydration when running. 
+
+This first project is very special: you are asked to end up with a non-digital solution. As a matter of fact, innovation does not always rhyme with digital. So let’s be creative and get out of the box! 
+
+**Instructions:** 
+
+Based on your persona card, and the interview scripts, design Pierre’s user journey. 
+
+*You can replace Pierre with your own persona.*
+
+**Deliverables:** 
+
+- A PDF document with Pierre’s user journey.
+
+**Tips:** 
+
+- You may use Figma.
+- Mix up some insights and details from the interview scripts to write a journey that is consistent with Pierre’s personality.
+- You can, for instance, describe Pierre’s first marathon. The first phase could be the preparation, the second phase the race itself, and the third one how he feels about the race when he has done it.
+- Break down the story step-by-step and define Pierre’s actions.
+- Focus on each action and define Pierre’s thoughts and main emotion among the list.
+- Adapt the line to Pierre’s thoughts and emotions.
+- Define the opportunities to improve Pierre’s overall experience every time you see a pain point.
+
+**Resources:** 
+
+Most articles you'll find will be about user journeys or customer journeys. Keep in mind that you can adapt this methodology to any persona with any kind of situation or process, even at school, outside the school, in the digital world, etc. 
+
+- [Tool: User Journey Mapping Template on Figma](https://www.figma.com/file/sXdUDoTXwItU7dyQYVkY1w/Tool---User-Journey-Map)
+- [A Lean UX Customer Journey Map](https://uxdesign.cc/proto-journey-a-lean-ux-customer-journey-map-30ea3a241edc)
+- [How to create a Customer Journey Map](https://www.youtube.com/watch?v=mSxpVRo3BLg)
+- [Journey Mapping: How to build it](https://www.lucidchart.com/blog/how-to-build-customer-journey-maps)
+- [Journey Mapping : Template on Figma](https://www.figma.com/file/5tittjiznRCWTNR2xI5FIT/Untitled?node-id=0%3A1)
+
+**Quote:** 
+
+'It’s about catching customers in the act, and providing highly relevant and highly contextual information’ Paul Maritz | CEO Pivotal
+
+**PS:** 
+
+If you’re stuck, here is a [persona](https://www.figma.com/file/zeOfV35WEWTc0kXsHgoQa4/UX-I---Ex-3) you can build the user journey on ;-)

subjects/ux-1-4/audit/README.md

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+Make sure:
+
+- There is a timeline
+- The timeline shows the journey of your persona
+- There are phases
+- There are Pierre’s actions
+- For each action, there is a thought
+- In every thought there is a main emotion
+- [Example](https://d2slcw3kip6qmk.cloudfront.net/marketing/blog/2017Q3/SEO-initiative-customer-journey-mapping/CustomerJourneyMap1.png)
+
+[Example here](https://www.figma.com/file/drsfgcol5B9BYco1wyFrQQ/UX-I---Ex-4)

subjects/ux-1-5/README.md

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+# UX I - Ex 5 CK - Problem Statement
+
+**Context:** 
+
+Welcome to the very first quest of this program. 
+
+Your mission, should you choose to accept it, is to find a way to improve athletes’ experience related to their hydration when running. 
+
+This first project is very special: you are asked to end up with a non-digital solution. As a matter of fact, innovation does not always rhyme with digital. So let’s be creative and get out of the box! 
+
+**Instructions:**
+
+Based on the insights from the analytics and user interviews, comment the scope of possible problem statements.
+
+**Insights:** 
+
+- From user interviews:
+    - Runs several times a week (Joe, Nathan, Guillaume, Anaelle)
+    - Doesn’t drink too much right before the race because it hurts their stomach (Nathan, Anaelle)
+    - I run races with friends or peers (Joe, Nathan, Guillaume)
+    - Running is a form of meditation for me (Joe, Nathan)
+    - I should have trained more and better, I pushed myself very hard (Joe, Nathan, Guillaume, Anaelle)
+    - I managed to finish (Joe, Nathan, Guillaume, Anaelle)
+    - I felt dehydrated  (Joe, Nathan, Guillaume, Anaelle)
+    - I have already planned to run another race in a few months (Guillaume, Anaelle)
+    - I mostly drink after the race (Joe, Guillaume, Anaelle)
+
+- From analytics:
+    - Symptoms of dehydration can be headache, dizziness, nausea, lightheadedness, or fatigue.
+    - Analyzing urine is a good way to measure dehydration.
+    - People experience dehydration when they loose 2% of their body mass loss (BML) in fluids / water / sweat.
+    - Sweat helps the body to maintain optimal body temperature.
+    - Sprint athletes are generally less concerned about the effects of dehydration than are endurance athletes.
+    - Hyperhydration can compromise atheltic performance and increase health risks.
+    - Endurance athletes should drink beverages containing carbohydrate and electrolyte during and after training or competition.
+
+Possible problem statements: 
+
+- How might we help Pierre (or your persona) measure and prepare his hydration before a race?
+- How might we make sure Pierre doesn’t get dehydrated?
+- How might we make sure Pierre drinks the cups that are offered during the race?
+- How might we provide Pierre some drink that contains everything he needs to avoid dehydration?
+- How might make sure Pierre doesn’t get drunk the night before the race?
+
+**Deliverables:**
+
+- For each problem statement, define if the scope is (1) too broad, (2) too narrow, (3) focused on the solution, not on the problem, (4) out of scope or (5) appropriate
+
+**Tips:** 
+
+- At this stage, it’s important to focus on the problem, not on the solution! You can start tackling the problem after (re)defining it.
+- Several problem statements can be possible for each persona and user journey, but for this exercise, we are guiding you towards one.
+
+**Resources:** 
+
+- [Stuck on a problem? Just ask how might we](https://relab.academy/design-thinking/stuck-on-a-problem-just-ask-how-might-we/)
+- [Problem statement](https://www.indeed.com/career-advice/career-development/what-is-a-problem-statement)
+- [Using ‘How Might We’ Questions to Ideative on the Right Problems](https://www.nngroup.com/articles/how-might-we-questions/)
+
+**Quote:**
+
+“If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Albert Einstein

subjects/ux-1-5/audit/README.md

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+- How might we help Pierre measure and prepare his hydration before a race?
+    - Appropriate —> The problem statement is narrow enough to be specific for one painpoint, and broad enough to let creativity suggest many options. Also, it takes into accounts some of the key insights from the previous phases.
+- How might we make sure Pierre doesn’t get dehydrated?
+    - Too broad —> The problem statement is out of the scope of running, so the solutions cannot be integrated in the specific context of running.
+- How might we make sure Pierre drinks the cups that are offered during the race?
+    - Too narrow —> There are plenty of options to avoid dehydration without drinking the cups that are offered during the race.
+- How might we provide Pierre with a drink that contains everything he needs to avoid dehydration?
+    - Focused on the solution, not the problem —> The problem statement is supposed to rephrase the brief and take into account the insights from the previous phase.
+- How might make sure Pierre doesn’t get drunk the night before the race?
+    - Out of scope —> This is not about dehydration, nor about running.

subjects/ux-1-6/README.md

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+# UX I - Ex 6 CK - Ideation
+
+**Context:** 
+
+Welcome to the very first quest of this program. 
+
+Your mission, should you choose to accept it, is to find a way to improve athletes’ experience related to their hydration when running. 
+
+This first project is very special: you are asked to end up with a non-digital solution. As a matter of fact, innovation does not always rhyme with digital. So let’s be creative and get out of the box! 
+
+**Instructions:** 
+
+*You can replace Pierre with your own persona.*
+
+The chosen problem statement is: “How might we help Pierre (or your persona) measure and prepare his hydration before a race?”
+
+Now, let’s find creative solutions! Remember, the solution should not be digital! Forget about devices for this quest ;)
+
+Find 3 friends outside of the program and run a quick ideation session (20 minutes). 
+
+- What you need for an in-person ideation workshop:
+    - Prepare some papers or sticky notes, stickers, a jar, and pens.
+    - A closed room for 20 minutes where everyone feels comfortable
+- Directions:
+    - Ask them to turn off their phones
+    - Explain the context and introduce Pierre (or your persona)
+    - Explain the goal:
+        - Let’s find as many solutions as possible to the question: “How might we help Pierre (or your persona) measure and prepare his hydration before a race?”, given the following contraints (unveil them one after the other: 1 minute per constraint, 1 constraint per round):
+            - If Pierre was blind
+            - If Pierre was a bird
+            - If Pierre was a billionaire
+            - If Pierre had a twin who was constantly with him
+            - If Pierre was 5 years old
+            - If Pierre had 5 arms
+            - If Pierre was 105 years old
+            - If Pierre was very clumsy
+            - If Pierre was very forgetful (and lost memory every 5 minutes)
+            - If Pierre was deaf
+            - If Pierre was a turtle
+            - If Pierre was naked
+            - If Pierre couldn’t stop talking 24/7
+            - If Pierre was always late
+            - If Pierre was dishonest
+    - Set a timer for each round.
+    - Ask the participants to do, at each round, the following:
+        - Write down their ideas on a sticky note (1 idea per sticky note)
+        - Read them out loud
+        - Put the sticky note in a jar
+    - Gather all the ideas.
+    - Give the participants 3 stickers each and ask them to vote for the best three options.
+    - If there isn’t a solution that stands out of the crowd, hang them on a board and organize them according to these two parameters: easy to implement and efficient. Example in the resources.
+    - Choose 1 main idea to solve the problem
+
+**Deliverables:** 
+
+- Pictures of the session
+- A board with all the ideas (on paper or digitally on Miro or Figma)
+- One main idea to solve the problem
+
+**Resources:**
+
+- [Tool: Ideation Voting Board Framework on Figma](https://www.figma.com/file/nTAWiacCffXvd8dXsLP3Sb/Ideation-Voting-Framework)
+- [Where Good ideas come from by Steven Johnson](https://www.ted.com/talks/steven_johnson_where_good_ideas_come_from)
+- [Creative Confidence by Tom Keller](https://booksvooks.com/creative-confidence-unleashing-the-creative-potential-within-us-all-pdf.html)
+- [Podcast What is wrong with UX?](https://www.usersknow.com/podcast/2016/10/10/ua1wdsszhx2pemugxc1e0qj0a3l9cs)
+- [Brainwriting #2](https://dux.typepad.com/dux/2011/01/method-2-of-100-brainwriting-brainwriting-is-an-ideation-method-for-quickly-generating-ideas-by-asking-people-to-write-thei.html)
+
+**Quote:** 
+
+Chances are that... If you have gone through all possible solutions, you’ve found the good one. 

subjects/ux-1-6/audit/README.md

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+Make sure there are
+
+- Pictures of the session
+- A board with all the ideas (on paper or digitally on Miro or Figma)
+- One main idea to solve the problem

subjects/ux-1-7/README.md

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+# UX I - Ex 7 CK - Prototyping
+
+**Context:** 
+
+Welcome to the very first quest of this program. 
+
+Your mission, should you choose to accept it, is to find a way to improve athletes’ experience related to their hydration when running. 
+
+This first project is very special: you are asked to end up with a non-digital solution. As a matter of fact, innovation does not always rhyme with digital. So let’s be creative and get out of the box! 
+
+**Instructions:** 
+
+Develop your idea! 
+
+Design a storyboard of Pierre (or your persona) using your idea as a solution. Show all the steps (from 6 to 12) with drawings on paper.
+
+**Deliverables:** 
+
+- 1 storyboard to describe your solution, on paper
+
+**Tips:** 
+
+- 1 drawing per action
+
+**Resources:** 
+
+- [How UX storyboards can transform your creative process](https://uxdesign.cc/ux-storyboarding-2ce43875f3de?sk=41b28ecef8c52d9944e5e636881111cf)
+- [17 reasons to use storyboards in UX design](https://uxdesign.cc/17-reasons-to-use-a-storyboards-in-ux-design-2bc6fea73e20?source=friends_link&sk=5bb2722f1f9ff06d4f22b0abfe52f508)
+- [How to storyboard experiences](https://uxdesign.cc/how-to-storyboard-experiences-fc051e2bc04d)
+- [Using comic strips and storyboards to test your UX concepts](https://uxdesign.cc/using-comic-strips-and-storyboards-to-test-your-ux-concepts-cccad7ac7f71)
+
+**Quote:** 
+
+“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences” Don Norman

subjects/ux-1-7/audit/README.md

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+Make sure:
+
+- There are between 6 and 12 steps
+- The solution matches the idea chosen in Ex 6
+- The steps are logical and the storyboard makes sense
+- The drawings are on paper

subjects/ux-2-1/README.md

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+# UX II - EX 1 CK - Interview guide
+
+**Context:** 
+
+Welcome to the 2nd quest. 
+
+Your mission, should you choose to accept it, is to focus on going on holidays with friends. As you may have noticed, experiencing weekends or other kinds of holidays is super nice, but may lead to some moments of irritation. 
+
+So this project’s goal is to make holidays more comfortable fo everyone. But first, as in all design processes, you need to understand the real problem behind stressful moments!
+
+**Instructions:** 
+
+You need to create an interview guide to get information from your user. 
+
+And remember, you are not your user! 
+
+**Deliverable:** 
+
+- An interview guide
+
+**Tips:** 
+Here are the recommended steps : 
+
+1. Define your objective, what you are looking for when interviewing people. Usually, this has to do with your user's habits, and the most painful problems they have regarding this topic. 
+2. Write down 1 to 3 hypotheses you have regarding this topic, that needs to be either confirmed or disproved. 
+3. Pick 3 to 5 main topics you need to get information on.
+4. For each topic, write 1 to 3 open-ended questions. Remember, your user cannot answer with “Yes” or “No!” Ex: How, Why, What, When, Tell me about the last time you did... etc. If you really need to introduce a new topic by a close-ended question, ask why right after.
+5. Write some screening questions to have a few pieces of demographics (age, job, location, etc.)
+6. Structure your questions in a funnel : start with broad questions to focus on specific topics or situations. Remember to stay neutral in your tone to let the user tell their own story. Try to focus on 10 main questions.
+7. Write a greeting introduction, describing briefly (1) who you are and (2) what you are looking for. No need to say too much, but enough to provide a framework and the purpose of the interview. 
+8. Write a conclusion to thank your user for their time, and prepare the next steps. Ex: ask to be put in touch with someone they know and who could be interested in this topic, etc.
+
+**Resources:** 
+
+- [Respondent - Tool to find users](https://www.respondent.io)
+- [How to conduct user interviews](https://uxdesign.cc/how-to-conduct-user-interviews-fe4b8c34b0b7?sk=9625632a522a9309a91297191e668565)
+- [How to design better products through user interviews](https://uxdesign.cc/how-to-design-better-products-through-user-interviews-4c5142bb1fc4)
+- [Asking the right questions](https://uxdesign.cc/asking-the-right-questions-on-user-research-interviews-and-testing-427261742a67)
+- Podcast recommendation: [How to Ask Great UX Research Questions](https://open.spotify.com/episode/5UlvTKyVObeCDxkc8DAakU?si=fjMEHCdjRXWkYhwKhxIopQ)
+
+**Quote:** 
+
+“To ask open-ended questions is the best approach, but it’s easy to get into the weeds in data analysis when every answer is a paragraph or two of prose. Users quickly tire of answering many open-ended questions, which usually require a lot of typing and explanation.” Norman Nielsen Group

subjects/ux-2-1/audit/README.md

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+Make sure there is:
+
+- The main purpose of the interview
+- 1 to 3 hypotheses
+- A proper introduction that describes the interviewer and the purpose of this interview
+- 3 to 5 main topics
+- A few screening questions
+- Open-ended questions, max 10
+- A funnel process(>)
+- A conclusion with next steps and a thank you.
+
+**Example:**
+
+**Objective:** 
+
+Know more about what bugs people the most when they go on holidays with their friends. 
+
+**Hypotheses**: 
+
+- The distribution of tasks of often uneven
+- Transportation and shopping are the most sensitive topics
+
+**Script**
+
+**Introduction**
+
+Hello! My name is Jasmin and I am conducting user research about how people organize themselves when they are going on holidays with a group of friends. Hence I'd love to know more about your experience in that kind of situation. Can I have 15 minutes of your time for a chat? 
+
+**Screening questions:** 
+
+- How old are you?
+- Where do you live?
+- What do you do for a living?
+
+**Topic 1: Tasks distribution upfront**
+
+- When was the last time you went on holiday with friends?
+- Who organized what before the stay (location, transportation, food shopping)?
+- How easy was it? Why?
+
+**Topic 2: Potential tensions**
+
+- How well did the holiday go in terms of tasks management?
+- Who took care of what?
+- Were there any frustration due to the distribution? Why?
+
+**Topic 3: Tools**
+
+- What tools did you and your friends use to set up the holidays (apps, sites, canvas, etc.)?
+- How helpful were they? Why?
+
+**Topic 4: Next trip**
+
+- What would you like to change between your last and next trip with friends?
+
+**Conclusion**
+
+Thank you so much for your time! This is very helpful for our research, especially on knowing what to improve to ease holiday organization management. 
+
+Would you have anyone you know who you think is quite concerned about this topic? 
+
+We/I will prepare a questionnaire for other kinds of information. Would you be kind enough to answer it when it's ready?

subjects/ux-2-2/README.md

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+# UX II - Ex 2 CK - Run interviews
+
+**Context:** 
+
+Welcome to the 2nd quest. 
+
+Your mission, should you choose to accept it, is to focus on going on holidays with friends. As you may have noticed, experiencing weekends or other kinds of holidays is super nice, but may lead to some moments of irritation. 
+
+So this project’s goal is to make holidays more comfortable fo everyone. But first, as in all design processes, you need to understand the real problem behind stressful moments!
+
+**Instructions:** 
+
+Run 6 interviews. Go in pairs, one being the interviewer and the other the note taker. 
+Go outside! Meet random people in cafés, at the bus, on city squares, in parks, on benches, introduce yourself and ask for 15 minutes of their time. Run your interview guide and write down anything that could be helpful, like reactions, hesitations, etc. You can use a dictaphone to make sure you're not missing anything. But in this case, let the interviewee know and ask for their permission!
+You can offer them a coffee to thank them, sometimes a smile suffices! 
+At least 3 of your interviews must be with strangers. You'd be surprised how people are happy to help and looooove talking about themselves. 
+
+Then, write down the script on a written document, and give elements of context regarding each interview (place, time, name, etc.)

subjects/ux-2-2/audit/README.md

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+Make sure there is : 
+
+- Minimum 6 different interviews
+- Minimum 3 interviews with random people outside the building (ask the conditions where the interview was triggered and made)
+- A match between the question from the interview guide and the written script of the interview

subjects/ux-2-3/README.md

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+# UX II - Ex 3 CK - Affinity diagram & Empathy map
+
+**Context:** 
+
+Welcome to the 2nd quest. 
+
+Your mission, should you choose to accept it, is to focus on going on holidays with friends. As you may have noticed, experiencing weekends or other kinds of holidays is super nice, but may lead to some moments of irritation. 
+
+So this project’s goal is to make holidays more comfortable fo everyone. But first, as in all design processes, you need to understand the real problem behind stressful moments!
+
+**Instructions:**
+
+Open your written scripts and extract the relevant information. 
+
+1. Use paper or digital sticky notes (Post-its or Miro.com) to isolate the pieces of information your interviewees shared with you. 
+1 idea, quote, or piece of information = 1 sticky note. 
+2. When all your scripts are written/typed down on sticky notes, gather them in clusters based on themes, opinions, habits, or anything they could have in common. 
+3. Label the clusters.
+4. Draw conclusions
+5. Fill an empathy map ONLY with the content from your affinity diagram.
+
+**Deliverables:** 
+
+- An Affinity Diagram (paper or on digital tools like Miro)
+- An Empathy Map
+
+**Resources:** 
+
+- [What is an Affinity Diagram and how to use it](https://miro.com/blog/create-affinity-diagrams/)
+- [Affinity Diagram and Relation Examples](https://www.youtube.com/watch?v=VngWHIE4k9s)
+- [Updates Empathy Map Canvas by Dave Gray](https://medium.com/the-xplane-collection/updated-empathy-map-canvas-46df22df3c8a)
+- [Empathy Map by Krisztina Szerovay](https://uxknowledgebase.com/empathy-map-ca037e7686b6)
+
+**Quote:** 
+
+Remember, you are not the user, so your opinions are not absolute truth.

subjects/ux-2-3/audit/README.md

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+Make sure there is: 
+
+- Multiple sticky notes that match with transcription
+- The sticky notes are gathered in clusters
+- The clusters are labeled
+- The empathy map is filled
+- The "See" section is complete
+- The "Say & Do" section is complete
+- The "Hear" section is complete
+- The "Think and Feel" section is complete
+- The "Pain" section is complete
+- The "Goal" section is complete

subjects/ux-2-4/README.md

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+# UX II - Ex 4 CK - Problem statement
+
+**Context:** 
+
+Welcome to the 2nd quest. 
+
+Your mission, should you choose to accept it, is to focus on going on holidays with friends. As you may have noticed, experiencing weekends or other kinds of holidays is super nice, but may lead to some moments of irritation. 
+
+So this project’s goal is to make holidays more comfortable fo everyone. But first, as in all design processes, you need to understand the real problem behind stressful moments!
+
+**Instructions:** 
+
+Based on your previous work and your empathy map, define a problem statement that would clarify the main problem you want to tackle.
+
+You may use the How Might We exercise in pairs. 
+
+**Deliverable:** 
+
+- A problem statement starting with a "How Might We"
+
+**Resources:** 
+
+- [Stuck on a problem? Just ask how might we](https://relab.academy/design-thinking/stuck-on-a-problem-just-ask-how-might-we/)
+- [Problem statement](https://www.indeed.com/career-advice/career-development/what-is-a-problem-statement)
+- [Using ‘How Might We’ Questions to Ideative on the Right Problems](https://www.nngroup.com/articles/how-might-we-questions/)
+
+**Quote:** 
+
+‘Out of clutter, find simplicity. From discord, find harmony. In the middle of difficulty, lies opportunity.’ Albert Einstein

subjects/ux-2-4/audit/README.md

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+Make sure: 
+
+- The problem statement is written with a How Might We question
+- It includes the user's main goal
+- It includes the user's main pain
+- It is narrow enough
+- It is broad enough
+
+Examples: 
+
+- How might we help friends manage shopping groceries before a weekend to enjoy most of the time they have together?
+    - Appropriate scope
+- How might we make sure everyone is entitled to specific tasks so no one feels unfairly overwhelmed?
+    - Appropriate scope
+- How might we make sure everyone spends a good weekend?
+    - Too broad: This problem statement does not include the relationship between one another
+- How might we make sure who is in charge of the shopping list?
+    - Too narrow: This problem statement is very specific and answering it may not solve the overall problem.

subjects/ux-2-5/README.md

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+# UX II - Ex 5 CK - Ideation
+
+**Context:** 
+
+Welcome to the 2nd quest. 
+
+Your mission, should you choose to accept it, is to focus on going on holidays with friends. As you may have noticed, experiencing weekends or other kinds of holidays is super nice, but may lead to some moments of irritation. 
+
+So this project’s goal is to make holidays more comfortable fo everyone. But first, as in all design processes, you need to understand the real problem behind stressful moments!
+
+**Instructions:** 
+
+To find creative solutions to your problem statement, use one of these techniques in groups of 5 people, twice.
+
+During the first time, one is the facilitator and the other is the time-keeper and in charge of logistics. Switch roles for the second run.
+
+Get as many ideas as possible within a defined timeframe, and narrow them down to 3 main ideas with a voting process (in pair or in group). Take pictures!
+
+**Deliverables:**
+
+- Script including all the steps + logistics
+- Pictures of the session
+- 3 ideas from the 2 workshops.
+
+**Tips:**
+
+Ideation techniques: 
+
+- [Worst Idea](https://www.interaction-design.org/literature/article/learn-how-to-use-the-best-ideation-methods-worst-possible-idea)
+- [Brainwriting](https://business.tutsplus.com/tutorials/how-to-use-brainwriting-for-rapid-idea-generation--cms-26451)
+- [Mash Up](https://cdn.shopify.com/s/files/1/0259/7876/5396/files/IDEO_U_Ideation_Method_Mash-Up.pdf?33258)
+
+**Resources:** 
+
+- [Where Good ideas come from by Steven Johnson](https://www.ted.com/talks/steven_johnson_where_good_ideas_come_from)
+- [Creative Confidence by Tom Keller](https://booksvooks.com/nonscrolablepdf/creative-confidence-unleashing-the-creative-potential-within-us-all-pdf-1.html?page=1)
+- [Podcast What is wrong with UX?](https://www.usersknow.com/podcast/2016/10/10/ua1wdsszhx2pemugxc1e0qj0a3l9cs)
+- [Brainwriting #2](https://dux.typepad.com/dux/2011/01/method-2-of-100-brainwriting-brainwriting-is-an-ideation-method-for-quickly-generating-ideas-by-asking-people-to-write-thei.html)
+- [Voting process at the end of an ideation workshop](https://www.interaction-design.org/literature/article/how-to-select-the-best-idea-by-the-end-of-an-ideation-session)
+
+Quote: 
+
+- ‘Brainstorming means using the brain to storm a creative problem. Do so in commando fashion, with each stormer attacking the same objective.’ Alex Faickney Osborn

subjects/ux-2-5/audit/README.md

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+Make sure
+
+- The script is consistent
+- There is at least one picture of each of the workshops
+- There are at least 3 ideas
+- The ideas offer a way to solve the problem statement

subjects/ux-2-6/README.md

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+# UX II - Ex 6 CK - User flow
+
+**Context:** 
+
+Welcome to the 2nd quest. 
+
+Your mission, should you choose to accept it, is to focus on going on holidays with friends. As you may have noticed, experiencing weekends or other kinds of holidays is super nice, but may lead to some moments of irritation. 
+
+So this project’s goal is to make holidays more comfortable fo everyone. But first, as in all design processes, you need to understand the real problem behind stressful moments!
+
+**Instructions:** 
+
+Structure your main ideas into a comprehensive user flow.
+You can include one, two, of the three main ideas from your ideation process, depending on how consistent it would be for the users.
+
+**Deliverable:** 
+
+- A comprehensive user flow on a board (digital or physical)
+
+**Resources:** 
+
+- [User flow glossary](https://www.productplan.com/glossary/user-flow/)
+- [Site flows vs User Flows](https://uxmovement.com/wireframes/site-flows-vs-user-flows-when-to-use-which/)
+- [How to make a User Flow diagram](https://www.lucidchart.com/blog/how-to-make-a-user-flow-diagram)
+
+**Quote:** 
+
+‘Each use case is represented as a sequence of simple steps, beginning with a user’s goal and ending when that goal is fulfilled.’ Usability.gov

subjects/ux-2-6/audit/README.md

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+Make sure: 
+
+- The user has a specific goal
+- There is a starting point and an ending point - which is the goal of the user
+- There is a series of actions organized in rectangles (actions) or diamond (choice)
+- The actions are linked with arrows

subjects/ux-2-7/README.md

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+# UX II - Ex 7 CK - Prototyping
+
+**Context:** 
+
+Welcome to the 2nd quest. 
+
+Your mission, should you choose to accept it, is to focus on going on holidays with friends. As you may have noticed, experiencing weekends or other kinds of holidays is super nice, but may lead to some moments of irritation. 
+
+So this project’s goal is to make holidays more comfortable fo everyone. But first, as in all design processes, you need to understand the real problem behind stressful moments!
+
+**Instructions:** 
+
+Give another dimension to your user flow and turn your user flow into a paper prototype (12 screens max).
+
+- First, draw low-fidelity prototypes on paper. One main screen = 1 mobile frame. No micro-interactions nor multistate are needed for this exercise.
+- Test the prototype with 3 people. To do so, prepare a usability testing guide following the [Design Sprint Five-Act interview](https://www.youtube.com/watch?v=U9ZG19XTbd4)
+- Then, draw your mid-fidelity screens on Figma with simple shapes, in black and white.
+
+**Deliverables:** 
+
+- Paper prototype
+- Wireframes (mid-fi) to upload on the platform
+
+**Tips:** Vocabulary 
+
+- Low-Fidelity: Paper Prototypes - [Example here](https://miro.medium.com/max/1400/1*5nUfqqA2gjdAYHagjbHA5w.jpeg)
+- Mid-Fidelity: Wireframes - black and white, only the main elements, on digital prototype tools - [Example here](https://miro.medium.com/max/1400/1*eGSfaxwYbxUFomYbyO6GWw.png)
+- High-Fidelity: Wireframes with color, styles, graphical details, and micro-interactions - [Example here](https://miro.medium.com/max/1400/1*Xn0HSKAvhr4TZzC9lN5udw.gif)
+
+**Resources:** 
+
+- Google Ventures - Design Sprint: The Five-Act interview
+- Example: [Paper Prototyping - The Practical Beginners guide](https://www.uxpin.com/studio/blog/paper-prototyping-the-practical-beginners-guide/)
+- Example: [Wellness App](https://medium.com/@ebtaskin/story-of-my-very-first-ux-ui-design-project-at-ironhack-bootcamp-955addeb760e)
+- [Android Mobile Template](https://i.pinimg.com/originals/43/8e/de/438ede24264eb9552b635d34142eac29.png)
+- [iPhone Template](https://www.cssauthor.com/wp-content/uploads/2014/01/iPhone-5S-Template-PSD.jpg)
+- Figma
+
+**Quote:** 
+
+Any design is like a joke …if you have to explain it, it’s bad.

subjects/ux-2-7/audit/README.md

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+Make sure:
+
+- There are between 6 and 12 different screens
+- The screens match the main steps of the user flow
+- The mid-fidelity wireframes match the paper prototypes
+- Paper prototypes and wireframes are in black, grey, and white and do not include any style elements.
+- Each screen has the principle navigation elements (arrows, menu, call to actions)
+- One screen must follow the other according to the user flow

subjects/ux-3-1/README.md

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+# UX III - Ex 1 CK - Competitive Analysis
+
+**Context:** 
+
+Quest n°3 is about Empathy. 
+
+In this scenario, the principal of your high school heard you were a designer. They chose to reach you to help them face school harassment among teenagers.
+
+School harassment describes school-based harassment behaviors. It is characterized by the repeated use of violence, including mockery and other humiliations.
+
+As a matter of fact, they realized they didn’t know this generation (15 to 18-year-olds) very well. So they are asking you to conduct user research to meet this population and understand them. 
+
+Your job is to explore your topic and use various tools included in this “Empathize” phase.
+
+**Instructions:** 
+
+Conduct a competitive analysis among 10 associations or organizations fighting school harassment. 
+
+You can pick 10 organizations worldwide, or from your home region or home country. Let's browse! 
+
+Compare these 10 organizations' main actions, channels, values, according to the criteria you assume are relevant. 
+
+**Deliverables :** 
+
+- A competitive report with an introduction that explains your main conclusions
+- A chart to show the competitive landscape, with 2 axes of your choice (digital, psychological, local, closeness to students, institutional, etc.)
+- A table to compare the organizations on 5 to 10 criteria
+
+Resources: 
+
+- [Competitive Analysis: How to approach it effectively](https://uxdesign.cc/competitive-analysis-how-to-approach-it-effectively-def97d130d2c)
+- [Competitive Analysis Templates](https://venngage.com/blog/competitor-analysis-template/)
+
+**Quote :** 
+
+- 'Always design a thing in its larger context: a chair in a room, a room in a house, a house in an environment, an environment in a city plan’ Eero Sarrinen | Knoll
+- Creating a great design isn’t just about understanding what the user wants. It’s also about understanding and delivering on what the business needs.

subjects/ux-3-1/audit/README.md

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+Make sure: 
+
+- There is an introduction
+- There is a [competitive landscape](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/03/g2crowd-grid.png)
+- With 2 relevant axes
+- 10 organizations appear on the landscape
+- There is a [competitive table](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/03/product-features-comparison-matrix.png)
+- With 5 to 10 criteria
+- 10 organizations appear on the table

subjects/ux-3-2/README.md

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+# UX III - EX 2 CK - Surveys
+
+**Context:** 
+
+Quest n°3 is about Empathy. 
+
+In this scenario, the principal of your high school heard you were a designer. They chose to reach you to help them face school harassment among teenagers.
+
+School harassment describes school-based harassment behaviors. It is characterized by the repeated use of violence, including mockery and other humiliations.
+
+As a matter of fact, they realized they didn’t know this generation (15 to 18-year-olds) very well. So they are asking you to conduct user research to meet this population and understand them. 
+
+Your job is to explore your topic and use various tools included in this “Empathize” phase.
+
+**Instructions:** 
+
+Prepare a survey to gather quantitative data from your users. 
+
+And remember, you are not your user!
+
+To be used in proper studies and get viable results, a form should gather at least 100 answers. The answers should give you countable data you can use to prove a point and confirm trends, not verbatims or details.
+
+**Deliverables:** 
+
+- A document including your objective(s) and your hypotheses
+- A survey ready to be spread
+
+**Tips:** 
+
+Here are the recommended steps : 
+
+1. Define your objective, what you are looking for when spreading your form to people. Usually, this has to do with figures, proportions, etc.
+2. Write down 1 to 3 hypotheses you have regarding this topic, that you need to either confirm or disprove. 
+3. Pick 3 to 5 main topics you need to get information on.
+4. For each topic, write 1 to 3 closed-ended questions. Remember, your user has to answer with a choice in a list of prepared answers or use the option "other" to write down the answer they can't find in the prepared list.
+5. Write some screening questions to have a few pieces of demographics (age, job, location, etc.). This allows you to make sure the answers you get are from your target. 
+6. Structure your questions in a funnel: start with broad questions to focus on specific topics or situations. Remember to stay neutral in your tone to ket the user tell their own story. Try to focus on 10 main questions.
+7. Write a greeting introduction, describing briefly (1) who you are and (2) what you are looking for. No need to say too much, but enough to provide a framework and the purpose of the form. 
+8. Write a conclusion to thank your user for their time, and prepare the next steps. Ex: ask to have this form spread to 3 people, etc.
+
+**Mandatory: ask them if they would be available for an anonymous in-person interview (over the phone, in-person, through video chat: whatever they are more comfortable with) because you'll have to conduct at least 3 interviews further on.** 
+
+**Resources:** 
+
+- [Lean Survey Canvas: How to use it](https://medium.com/think-big-work-smart/the-lean-survey-canvas-1b0a00cab200)
+- [User surveys - How to survey your users](https://refiner.io/blog/user-surveys/)
+- [Designing a great survey with 3 simple steps](https://uxdesign.cc/designing-a-great-survey-with-3-simple-steps-283abaa67ad6)
+- [UX Surveys: a quick guide to get the most out of them](https://uxdesign.cc/ux-surveys-a-quick-guide-to-get-the-most-out-of-them-1889d136be6a)
+- [Better research through surveys](https://uxmastery.com/better-user-research-through-surveys/)
+- [The user experience of surveys](https://uxdesign.cc/the-user-experience-of-surveys-a5420c82604a)
+
+**Tools:** 
+
+- [Typeform](https://www.typeform.com/)
+- [Google Forms](https://docs.google.com/forms/u/0/)
+
+**Quotes:** 
+
+- “Surveys measure and categorize attitudes or collect self-reported data that can help track or discover important issues to address.” Norman Nielsen Group
+- Surveys are not accurate in providing behavioural data because USERS OMIT STEPS IN THE MIDDLE AND MEMORIES ARE FAULTY.

subjects/ux-3-2/audit/README.md

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+Make sure there is:
+
+- The main purpose of the form
+- 1 to 3 hypotheses
+- A proper introduction that describes the interviewer and the purpose of this interview
+- 3 to 5 main topics
+- A few screening questions
+- Closed-ended, unbiased questions, max 10
+- A funnel process (>)
+- A conclusion with the next steps and a thank you.

subjects/ux-3-3/README.md

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+# UX III - Ex 3 CK - Broadcast strategy
+
+**Context:** 
+
+Quest n°3 is about Empathy. 
+
+In this scenario, the principal of your high school heard you were a designer. They chose to reach you to help them face school harassment among teenagers.
+
+School harassment describes school-based harassment behaviors. It is characterized by the repeated use of violence, including mockery and other humiliations.
+
+As a matter of fact, they realized they didn’t know this generation (15 to 18-year-olds) very well. So they are asking you to conduct user research to meet this population and understand them. 
+
+Your job is to explore your topic and use various tools included in this “Empathize” phase.
+
+**Instructions:** 
+
+Define and run your broadcast strategy among teenagers (15-18 years old)
+
+Even though a proper survey requires at least 100 answers, for this exercise we request you to get 40.
+
+**Deliverables:** 
+
+- A document gathering your strategy. Please include:
+    - Who you are targeting (remember, you can focus on your hometown as well as the whole planet)
+    - A few ideas about how to reach them
+    - The channels you intend to use - be specific and include the links to the groups, forums, pages, account you plan to reach
+    - At least 2 different messages
+    - A plan A, a plan B, a plan C
+- A document to express your main feedback after running your broadcast strategy: what worked best? have you encountered any difficulties? What were they? How did you overcome them?
+
+**Tips:**
+
+In order to do so, you need to be creative and strategic!
+
+- Who are you targeting? Teenagers, bullies, persecutor, witnesses, parents, teachers, people in the administration? From where?
+- How can you reach them? Through which channels? On which forums, groups, with which hashtags? Will you try to get them through influencers?
+- What words and what tone will you use?
+- How will you approach them? What message will you write?
+- What have you planned if they don't answer right away?
+
+Once your strategy is prepared, run it!
+
+**Resource:** 
+
+- [How to get more survey responses](https://rafflepress.com/how-to-get-more-survey-responses/)

subjects/ux-3-3/audit/README.md

@@ -0,0 +1,10 @@
+Make sure: 
+
+- There is a document
+    - The ideas are structured
+    - The target is defined in terms of profile, age rank, situations, location
+    - At least 8 different channels (and links) with social networks, pages, groups, forums, influencers, etc. included
+    - There are at least two different messages
+    - There are at least 3 rounds of campaigns as plans A, B and C
+- There are at least 40 answers
+- There is a feedback document including the main takeaways from this experience

subjects/ux-3-4/README.md

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+# UX III - Ex 4 CK - Interviews
+
+**Context:** 
+
+Quest n°3 is about Empathy. 
+
+In this scenario, the principal of your high school heard you were a designer. They chose to reach you to help them face school harassment among teenagers.
+
+School harassment describes school-based harassment behaviors. It is characterized by the repeated use of violence, including mockery and other humiliations.
+
+As a matter of fact, they realized they didn’t know this generation (15 to 18-year-olds) very well. So they are asking you to conduct user research to meet this population and understand them. 
+
+Your job is to explore your topic and use various tools included in this “Empathize” phase.
+
+**Instructions:** 
+
+- Create an interview guide
+- Conduct 3 interviews with teenagers
+
+After knowing more about trends and "What" people do thanks to surveys, the main goal is to understand "why".
+
+**Deliverables:** 
+
+- 1 interview guide
+- 3 scripts or an affinity diagram from your interviews
+
+**Resources:** 
+
+- [Respondent - Tool to find users](https://www.respondent.io)
+- [How to conduct user interviews](https://uxdesign.cc/how-to-conduct-user-interviews-fe4b8c34b0b7?sk=9625632a522a9309a91297191e668565)
+- [How to design better products through user interviews](https://uxdesign.cc/how-to-design-better-products-through-user-interviews-4c5142bb1fc4)
+- [Asking the right questions](https://uxdesign.cc/asking-the-right-questions-on-user-research-interviews-and-testing-427261742a67)
+
+**Tips:** 
+
+Here are the recommended steps : 
+
+1. Define your objective, what you are looking for when interviewing people. Usually, this has to do with your user's habits, and the most painful problems they have regarding this topic.
+2. Write down 1 to 3 hypotheses you have regarding this topic, that needs to be either confirmed or disproved. 
+3. Pick 3 to 5 main topics you need to get information on.
+4. For each topic, write 1 to 3 open-ended questions. Remember, your user cannot answer with “Yes” or “No”! Ex: How, Why, What, When, Tell me about the last time you did... etc. If you really need to introduce a new topic by a close-ended question, ask why right after.
+5. Write some screening questions to have a few pieces of demographics (age, job, location, etc.)
+6. Structure your questions in a funnel: start with broad questions to focus on specific topics or situation. Remember to stay neutral in your tone to let the user tell their own story. Try to focus on 10 main questions.
+7. Write a greeting introduction, describing briefly (1) who you are and (2) what you are looking for. No need to say too much, but enough to provide a framework and the purpose of the interview. 
+8. Write a conclusion to thank your user for their time, and prepare the next steps. Ex: ask to be put in touch with someone they know and who could be interested in this topic, etc.

subjects/ux-3-4/audit/README.md

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+Make sure there is: 
+
+- 1 interview guide
+- 3 scripts or an [affinity diagram](https://d2slcw3kip6qmk.cloudfront.net/marketing/blog/2017Q1/affinity-diagram3.png) from the interviews
+
+Example of an interview guide:
+
+Hello! My name is Agathe and I am conducting research about athletes and people who practice sports regularly. Hence, I'd be very happy to ask you some questions about the way you run, your habits, and the pain points you may have. 
+
+This interview will probably last 20 to 30 minutes. 
+
+Do you have any questions before we start? 
+
+Run
+
+- What sports do you practice?
+- How often do you run?
+- When was the last time you went out for a run?
+
+Races
+
+- What was the last race you ran?
+- How was it? Tell me about the experience you had.
+- How did you get prepared?
+- What would you have done differently? Why?
+
+Hydration
+
+- What do you remember about the way you hydrated?
+- How did you manage your hydration?
+- Have you ever found yourself in trouble due to hydration? What happened?
+- What would you never do again? Why?
+
+That's it, we went through all the questions I had. 
+
+Thank you so much for your time!
+
+I have a last favor to ask you: is there anyone you know who runs frequently and would be available for a talk?

subjects/ux-3-5/README.md

@@ -0,0 +1,32 @@
+# UX III - Ex 5 CK - Personas
+
+**Context:** 
+
+Quest n°3 is about Empathy. 
+
+In this scenario, the principal of your high school heard you were a designer. They chose to reach you to help them face school harassment among teenagers.
+
+School harassment describes school-based harassment behaviors. It is characterized by the repeated use of violence, including mockery and other humiliations.
+
+As a matter of fact, they realized they didn’t know this generation (15 to 18-year-olds) very well. So they are asking you to conduct user research to meet this population and understand them. 
+
+Your job is to explore your topic and use various tools included in this “Empathize” phase.
+
+**Instructions:** 
+
+Let's create a persona based on your quantitative research and your interviews. 
+
+Your persona card should include common trends amongst the people you got data from (habits, verbatims, fears, drivers, frustration, and pain points).
+
+Reminder: Your persona is fictional and should not have the exact name or picture as someone you interviewed, but remember a persona is here so you can make decisions as a designer. 
+
+**Resources:** 
+
+- [Make your persona great again](https://uxdesign.cc/personas-e60c1c06ead1)
+- [Persona, journey maps, user flow, site map, OH MY!](https://uxdesign.cc/personas-journey-maps-site-maps-and-user-flows-oh-my-e71d044b4bcb)
+- [Persona framework](https://miro.medium.com/max/1400/0*RbHfR6BHhhFIENNf)
+
+**Quotes:** 
+
+- If you design for everyone, you delight no one.
+- A good user persona is the one based on user research, without regard to how many attributes we can describe.

subjects/ux-3-5/audit/README.md

@@ -0,0 +1,8 @@
+Make sure:
+
+- There is a framework
+- The persona has a name (consistent with the people interviewed)
+- There are demographics
+- The persona's pain points are included
+- The persona's drivers are included
+- The persona's behaviors are included (hobbies, technology, whatever seems relevant)

subjects/ux-3-6/README.md

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+# UX III - Ex 6 CK - User Journey
+
+**Context:** 
+
+Quest n°3 is about Empathy. 
+
+In this scenario, the principal of your high school heard you were a designer. They chose to reach you to help them face school harassment among teenagers.
+
+School harassment describes school-based harassment behaviors. It is characterized by the repeated use of violence, including mockery and other humiliations.
+
+As a matter of fact, they realized they didn’t know this generation (15 to 18-year-olds) very well. So they are asking you to conduct user research to meet this population and understand them. 
+
+Your job is to explore your topic and use various tools included in this “Empathize” phase.
+
+**Instructions:** 
+
+Now you have your persona, it's time to set it in motion. 
+
+Design a User Journey to represent your persona in their environment across the time, with key steps or actions related to our current topic (harassment). 
+
+The timeline can be of a day, a few hours, or a week. Please include the key moments related to harassment alongside the emotions related to each step. Use the material from your interviews and surveys.
+
+Then, highlight the main pain points that need to be solved.
+
+**Deliverable:** 
+
+- Your persona's user journey
+
+**Resources:** 
+
+Most articles you'll find will be about user journeys or customer journeys. Keep in mind that you can adapt this methodology to any persona with any kind of situation or process, even at school, outside the school, in the digital world, etc. 
+
+- [A Lean UX Customer Journey Map](https://uxdesign.cc/proto-journey-a-lean-ux-customer-journey-map-30ea3a241edc)
+- [How to create a Customer Journey Map](https://www.youtube.com/watch?v=mSxpVRo3BLg)
+- [Journey Mapping: How to build it](https://www.lucidchart.com/blog/how-to-build-customer-journey-maps)
+- [Journey Mapping template](https://d2slcw3kip6qmk.cloudfront.net/marketing/blog/2017Q3/SEO-initiative-customer-journey-mapping/CustomerJourneyMap1.png)
+- [Journey Mapping example on Figma](https://www.figma.com/file/5tittjiznRCWTNR2xI5FIT/Untitled?node-id=0%3A1)
+
+**Quotes:** 
+
+- “More options = More problems.” Scott Belsky | VP of Product & Community Adobe
+- ‘A customer journey map is a visualization of the process that a person goes through in order to accomplish a goal. It’s used for understanding and addressing customer needs and pain points’ Norman Nielsen Group

subjects/ux-3-6/audit/README.md

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+Make sure
+
+- There is a timeline
+- The timeline shows the journey of your persona
+- There are emotions
+- The main pain points are highlighted
+- [Example](https://d2slcw3kip6qmk.cloudfront.net/marketing/blog/2017Q3/SEO-initiative-customer-journey-mapping/CustomerJourneyMap1.png)

subjects/ux-3-7/README.md

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+# UX III - Ex 7 CK - Problem Statement
+
+**Context:** 
+
+Quest n°3 is about Empathy. 
+
+In this scenario, the principal of your high school heard you were a designer. They chose to reach you to help them face school harassment among teenagers.
+
+School harassment describes school-based harassment behaviors. It is characterized by the repeated use of violence, including mockery and other humiliations.
+
+As a matter of fact, they realized they didn’t know this generation (15 to 18-year-olds) very well. So they are asking you to conduct user research to meet this population and understand them. 
+
+Your job is to explore your topic and use various tools included in this “Empathize” phase.
+
+**Instructions:** 
+Based on your previous work, your persona and your user journey's main painpoint, define a problem statement that would clarify the main problem you want to tackle.
+You may use the How Might We exercise in pairs. 
+
+Then, define 3 KPIs (Key performance Indicators) that will help you measure the definition of Done and the success of the solution.
+
+**Deliverables:** 
+
+- 1 problem statement
+- 3 KPIs to measure the impact of the solution
+
+**Resources:** 
+
+- [Stuck on a problem? Just ask how might we](https://relab.academy/design-thinking/stuck-on-a-problem-just-ask-how-might-we/)
+- [Problem statement](https://www.indeed.com/career-advice/career-development/what-is-a-problem-statement)
+- [Using ‘How Might We’ Questions to Ideative on the Right Problems](https://www.nngroup.com/articles/how-might-we-questions/)
+- [Unleashing the power of a UX KPI](https://articles.uie.com/power_of_ux_kpi/)
+- [KPI is an imperative tool for UX designers](https://uxdesign.cc/kpi-is-the-most-important-tool-ux-designers-should-be-learning-to-use-af31651120fc?sk=e619213adfda152171d597fc3ab1053a)
+- [Measuring product design impact — KPIs, NPS, UX, WTF](https://uxdesign.cc/measuring-product-design-impact-kpis-nps-ux-wtf-3fe6a26e7400?sk=52c1f3842edbe90524f6da1fe85db71d)
+- [A metrics-driven approach to evaluate success of UX design](https://uxdesign.cc/a-metrics-driven-approach-to-evaluate-success-of-ux-design-dd3bea098820?sk=acf1b1f7f0a7663d34d11906339b4698)
+- [A big list of UX KPIs and metrics](https://www.cxpartners.co.uk/our-thinking/big_list_of_ux_kpis_and_metrics/)
+- [How to use SMART goals to build your KPIs](https://www.grow.com/blog/how-to-use-smart-goals-to-build-your-kpis)
+
+**Quote:** 
+
+‘Every problem is an opportunity for design. By framing your challenge as a How Might We question, you’ll set yourself up for an innovative solution’ IDEO

subjects/ux-3-7/audit/README.md

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+Make sure: 
+
+- The problem statement is written with a How Might We question
+- It includes the persona's main goal or main painpoint
+- It is narrow enough
+- It is broad enough
+- There are 3 measurable KPIs ([check the SMART list](https://www.grow.com/blog/how-to-use-smart-goals-to-build-your-kpis))
+
+Examples of Problem Statements: 
+
+- How might we encourage people to react or interfere right away when they witness harassment?
+    - Appropriate
+- How might we educate teenagers not to encourage harassment online?
+    - Appropriate
+- How might we make sure harassment stops?
+    - Too broad: This problem statement does not include the context of a high school.
+- How might we make sure the the harasser feels guilty ?
+    - Too narrow: The overall problem may not be solved if this problem statement is solved.
+
+Examples of KPIs: 
+
+- Harassment case report rates increase by 20% within 2 years
+- Online harassment drops by 30% within 5 years
+- 90% of the 15-18 year-olds knows a harassment witness response process within 2 years

subjects/ux-4-1/README.md

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+# UX IV - Ex 1 CK - Ideation
+
+**Context:** 
+
+The Olympics committee calls on you to get fresh ideas for the next Olympic Games.
+
+You’ll team up by groups of 3 and focus each on one problem statement. 
+
+You’ll get guidelines and suggestions to run ideation workshops, and bring your ideas to life with three different prototypes, that you will animate and test. 
+
+**Instructions:**
+
+Let's be creative!
+
+Organize and run an ideation workshop with 4 - 8 participants to find ideas to solve this problem statement: 
+
+**How might we create a digital sport anyone (including athletes, non-athletes, disabled) could play between now and the next Olympics edition?**
+
+A is leader, B is time-keeper and C focuses on logistics
+
+**Deliverables:** 
+
+- Script
+- Pictures of the ongoing workshop
+- Main concept out of the workshop
+
+**Resources:**
+
+- [Where good ideas come from](https://www.ted.com/talks/steven_johnson_where_good_ideas_come_from)
+- [Creative Confidence - Book by Tom Keller](https://booksvooks.com/creative-confidence-unleashing-the-creative-potential-within-us-all-pdf.html)
+- [Sketching (podcast)](https://www.usersknow.com/podcast/2016/10/10/ua1wdsszhx2pemugxc1e0qj0a3l9cs)
+- [13 unusual brainstorming methods that work](http://www.huffingtonpost.com/young-entrepreneur-council/13-unusual-brainstorming_b_3880619.html)
+- [3 proven methods to organize a brainstorming session](https://uxdesign.cc/brainstorm-79e51f20f313)
+- [Effective brainstorming (without feeling lost)](https://uxdesign.cc/effective-brainstorming-without-being-lost-b68750bbfac5?sk=5d5a332f7e3f2a43364c031b01b13229)
+- [The myth of brainstorming](https://uxdesign.cc/the-myth-of-brainstorming-8517e02facc0?sk=995d601cbf988d574e86dd71364cb92f)
+- [Ideation method: Worst possible idea](https://www.interaction-design.org/literature/article/learn-how-to-use-the-best-ideation-methods-worst-possible-idea)
+- Up to you to find more!

subjects/ux-4-1/audit/README.md

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+Make sure: 
+
+- There is a script for the ideation workshop
+    - The main objective
+    - An ice breaker
+    - The main steps of the ideation process
+    - Clear instructions
+    - A time schedule for each step
+    - A voting process to select the main idea
+- Pictures of the workshop
+- One main concept out of the workshop

subjects/ux-4-2/README.md

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+# UX IV - Ex 2 CK - Ideation
+
+**Context:** 
+
+The Olympics committee calls on you to get fresh ideas for the next Olympic Games.
+
+You’ll team up by groups of 3 and focus each on one problem statement. 
+
+You’ll get guidelines and suggestions to run ideation workshops, and bring your ideas to life with three different prototypes, that you will animate and test. 
+
+**Instructions:**
+
+Let's be creative!
+
+Organize and run an ideation workshop with 4 - 8 participants to find ideas to solve this problem statement: 
+
+**How might we provide relevant and on-demand information about the environmental and social impact of the Olympics through our platform?**
+
+B is leader, C is time-keeper and A focuses on logistics.
+
+Pay attention not to use the same ideation technique as in Ex 1!
+
+**Deliverables:** 
+
+- Script
+- Pictures of the ongoing workshop
+- Main concept out of the workshop
+
+**Resources:**
+
+- [Where good ideas come from](https://www.ted.com/talks/steven_johnson_where_good_ideas_come_from)
+- [Creative Confidence - Book by Tom Keller](https://booksvooks.com/creative-confidence-unleashing-the-creative-potential-within-us-all-pdf.html)
+- [Sketching (podcast)](https://www.usersknow.com/podcast/2016/10/10/ua1wdsszhx2pemugxc1e0qj0a3l9cs)
+- [13 unusual brainstorming methods that work](http://www.huffingtonpost.com/young-entrepreneur-council/13-unusual-brainstorming_b_3880619.html)
+- [3 proven methods to organize a brainstorming session](https://uxdesign.cc/brainstorm-79e51f20f313)
+- [Effective brainstorming (without feeling lost)](https://uxdesign.cc/effective-brainstorming-without-being-lost-b68750bbfac5?sk=5d5a332f7e3f2a43364c031b01b13229)
+- [The myth of brainstorming](https://uxdesign.cc/the-myth-of-brainstorming-8517e02facc0?sk=995d601cbf988d574e86dd71364cb92f)
+- [Ideation method: Worst possible idea](https://www.interaction-design.org/literature/article/learn-how-to-use-the-best-ideation-methods-worst-possible-idea)
+- Up to you to find more!

subjects/ux-4-2/audit/README.md

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+Make sure: 
+
+- There is a script for the ideation workshop
+    - The main objective
+    - An ice breaker
+    - The main steps of the ideation process
+    - Clear instructions
+    - A time schedule for each step
+    - A voting process to select the main idea
+- Pictures of the workshop
+- One main concept out of the workshop

subjects/ux-4-3/README.md

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+# UX IV - Ex 3 CK - Ideation
+
+**Context:** 
+
+The Olympics committee calls on you to get fresh ideas for the next Olympic Games.
+
+You’ll team up by groups of 3 and focus each on one problem statement. 
+
+You’ll get guidelines and suggestions to run ideation workshops, and bring your ideas to life with three different prototypes, that you will animate and test. 
+
+**Instructions:**
+
+Let's be creative!
+
+Organize and run an ideation workshop with 4 - 8 participants to find ideas to solve this problem statement: 
+
+**How might we help sports fans organize local Olympic Games in between 2 international editions?**
+
+C is leader, A is time-keeper and B focuses on logistics.
+
+Pay attention not to use the same ideation technique as in ex 2!
+
+**Deliverables:** 
+
+- Script
+- Pictures of the ongoing workshop
+- Main concept out of the workshop
+
+**Resources:**
+
+- [Where good ideas come from](https://www.ted.com/talks/steven_johnson_where_good_ideas_come_from)
+- [Creative Confidence - Book by Tom Keller](https://booksvooks.com/creative-confidence-unleashing-the-creative-potential-within-us-all-pdf.html)
+- [Sketching (podcast)](https://www.usersknow.com/podcast/2016/10/10/ua1wdsszhx2pemugxc1e0qj0a3l9cs)
+- [13 unusual brainstorming methods that work](http://www.huffingtonpost.com/young-entrepreneur-council/13-unusual-brainstorming_b_3880619.html)
+- [3 proven methods to organize a brainstorming session](https://uxdesign.cc/brainstorm-79e51f20f313)
+- [Effective brainstorming (without feeling lost)](https://uxdesign.cc/effective-brainstorming-without-being-lost-b68750bbfac5?sk=5d5a332f7e3f2a43364c031b01b13229)
+- [The myth of brainstorming](https://uxdesign.cc/the-myth-of-brainstorming-8517e02facc0?sk=995d601cbf988d574e86dd71364cb92f)
+- [Ideation method: Worst possible idea](https://www.interaction-design.org/literature/article/learn-how-to-use-the-best-ideation-methods-worst-possible-idea)
+- Up to you to find more!

subjects/ux-4-3/audit/README.md

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+Make sure: 
+
+- There is a script for the ideation workshop
+    - The main objective
+    - An ice breaker
+    - The main steps of the ideation process
+    - Clear instructions
+    - A time schedule for each step
+    - A voting process to select the main idea
+- Pictures of the workshop
+- One main concept out of the workshop

subjects/ux-4-4/README.md

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+# UX IV - Ex 4 CK - User Flow
+
+**Context:** 
+
+The Olympics committee calls on you to get fresh ideas for the next Olympic Games.
+
+You’ll team up by groups of 3 and focus each on one problem statement. 
+
+You’ll get guidelines and suggestions to run ideation workshops, and bring your ideas to life with three different prototypes, that you will animate and test. 
+
+**Instructions:** 
+
+Based on the main concept out of the workshop you led, design the user flow a user has to follow to access the main service.
+
+This exercise is to be made individually.
+
+**Deliverables:** 
+
+- A comprehensive user flow on a board (digital or physical)
+
+**Resources:** 
+
+- [User flow glossary](https://www.productplan.com/glossary/user-flow/)
+- [Site flows vs User Flows](https://uxmovement.com/wireframes/site-flows-vs-user-flows-when-to-use-which/)
+- [How to make a User Flow diagram](https://www.lucidchart.com/blog/how-to-make-a-user-flow-diagram)

subjects/ux-4-4/audit/README.md

@@ -0,0 +1,6 @@
+Make sure: 
+
+- The user has a specific goal
+- There is a starting point and and ending point - which is the goal of the user
+- There is a series of actions organised in rectangles (actions) or diamond (choice)
+- The actions are linked with arrows

subjects/ux-4-5/README.md

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+# UX IV - Ex 5 CK - Prototyping
+
+**Context:** 
+
+The Olympics committee calls on you to get fresh ideas for the next Olympic Games.
+
+You’ll team up by groups of 3 and focus each on one problem statement. 
+
+You’ll get guidelines and suggestions to run ideation workshops, and bring your ideas to life with three different prototypes, that you will animate and test. 
+
+**Instructions:** 
+
+Give another dimension to your user flow and turn your user flow into a paper prototype (12 screens max).
+
+First, draw low-fidelity prototypes on paper. One main screen = 1 mobile frame. 
+
+Then, draw your mid-fidelity screens on Figma with simple shapes, in black and white. 
+
+**Tips:** Vocabulary 
+
+- Low-Fidelity: Paper Prototypes - [Example here](https://miro.medium.com/max/1400/1*5nUfqqA2gjdAYHagjbHA5w.jpeg)
+- Mid-Fidelity: Wireframes - black and white, only the main elements, on digital prototype tools - [Example here](https://miro.medium.com/max/1400/1*eGSfaxwYbxUFomYbyO6GWw.png)
+- High-Fidelity: Wireframes with color, styles, graphical details, and micro-interactions - [Example here](https://miro.medium.com/max/1400/1*Xn0HSKAvhr4TZzC9lN5udw.gif)
+
+**Deliverables:** 
+
+- Paper prototype
+- Wireframes (mid-fi) to upload on the platform
+
+**Resources:** 
+
+- Example: [Paper Prototyping - The Practical Beginners guide](https://www.uxpin.com/studio/blog/paper-prototyping-the-practical-beginners-guide/)
+- Example: [Wellness App](https://medium.com/@ebtaskin/story-of-my-very-first-ux-ui-design-project-at-ironhack-bootcamp-955addeb760e)
+- [Android Mobile Template](https://i.pinimg.com/originals/43/8e/de/438ede24264eb9552b635d34142eac29.png)
+- [iPhone Template](https://www.cssauthor.com/wp-content/uploads/2014/01/iPhone-5S-Template-PSD.jpg)
+- Figma
+
+**Quotes:** 
+
+- ‘If you’re not embarrassed by the first version of your product, you’ve launched too late’ Reid Hoffman | LinkedIn
+- To prototype your solution, you’ll need a temporary change of philosophy: from perfect to just enough, from long-term quality to temporary simulation.
+- The prototype is meant to answer questions, so keep it focused. You just need a real-looking facade to which customers can react.

subjects/ux-4-5/audit/README.md

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+Make sure: 
+
+- There are between 6 and 12 different screens
+- The screens match the main steps of the user flow
+- The mid-fidelity wireframes match the paper prototypes
+- Paper prototypes and wireframes are in black, grey, and white and do not include any style elements.
+- Each screen has the principle navigation elements (arrows, menu, call to actions)
+- One screen must follow the other according to the user flow

subjects/ux-4-6/README.md

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+# UX IV - Ex 6 CK - Animation
+
+**Context:** 
+
+The Olympics committee calls on you to get fresh ideas for the next Olympic Games.
+
+You’ll team up by groups of 3 and focus each on one problem statement. 
+
+You’ll get guidelines and suggestions to run ideation workshops, and bring your ideas to life with three different prototypes, that you will animate and test. 
+
+**Instructions:** 
+
+Animate your wireframes on Figma.
+
+Think about multistate!!
+
+This exercise is to be made individually. 
+
+**Deliverable:** 
+
+- An animated prototype
+
+**Resources:** 
+
+- [Efficiently Manage Your Designs - How Mockplus State Page Helps To View & Manage Multiple State](https://help.mockplus.com/p/372)

subjects/ux-4-6/audit/README.md

@@ -0,0 +1,6 @@
+Make sure:
+
+- There is a starting screen
+- There is an ending screen
+- All the connexions between screens work
+- There are multistate buttons that change every time you click somewhere

subjects/ux-4-7/README.md

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+# UX IV - Ex 7 CK - Test
+
+**Context:** 
+
+The Olympics committee calls on you to get fresh ideas for the next Olympic Games.
+
+You’ll team up by groups of 3 and focus each on one problem statement. 
+
+You’ll get guidelines and suggestions to run ideation workshops, and bring your ideas to life with three different prototypes, that you will animate and test. 
+
+**Instructions:** 
+
+Test your wireframe prototype with 5 different people and write down the 5 main iterations that need to be made on the next version. 
+
+This exercise is to be made individually.
+
+**Deliverables:** 
+
+- A usability test script
+- Pictures of the ongoing tests
+- The list of the 5 main iterations that you'd like to do on the next version
+- A report on what you learnt
+
+**Resources:** 
+
+- [Running a usability test](https://www.usability.gov/how-to-and-tools/methods/running-usability-tests.html)
+- [Usability testing: what is it and how to do it?](https://uxdesign.cc/usability-testing-what-is-it-how-to-do-it-51356e5de5d)
+- [Analyzing usability testing data](https://uxdesign.cc/analysing-usability-testing-data-97667ae4999e)
+- [The art of guerrilla usability testing](http://www.uxbooth.com/articles/the-art-of-guerrilla-usability-testing/)
+- [How to write a user testing report that people will actually read](https://uxdesign.cc/how-to-write-a-user-testing-report-that-people-will-actually-read-652d15d2f92e)
+
+**Quote:** 
+
+Prototypes are created for testing purposes, that’s why creating a prototype without running tests on it makes no sense.

subjects/ux-4-7/audit/README.md

@@ -0,0 +1,10 @@
+Make sure: 
+
+- There is a test script
+- The test script includes a greeting and onboarding paragraph
+- The test script includes a scenario the user has to complete
+- The test script includes a conclusion to wrap up the test and thank the user
+- 5 people have tested the prototype
+- There are pictures
+- The student includes 5 iterations that need to be made for the next version
+- There is a report with the student's main insights

subjects/ux-5-1/README.md

@@ -0,0 +1,36 @@
+# UX V - Ex 1 CK - Heuristics
+
+**Context:** 
+
+A music label specialized in music from South America asks you to improve the user experience. This quest is about heuristics and content organization!
+
+**Instructions:** 
+
+Conduct a heuristic analysis on **one** of these websites:
+
+- [Universal Music Latin America](https://www.universalmusica.com/)
+- [Delta Records](https://deltarecords.net/)
+- [Zoho Music](https://www.zohomusic.com/)
+- [Luaka Bop](https://www.luakabop.com/)
+- [Rimas Music](https://rimasmusic.com/)
+- More... as long as it is a South American music label ;-)
+
+**Deliverables:** 
+
+- A completed chart and checklist
+- [Tool : Heuristic evaluation checklist](https://drive.google.com/file/d/10KbfbNZA1oVS1sXbjjXLPPmdZ6nqVkdc/view)
+
+**Resources:** 
+
+- [3 ways good design makes you happy - TED talk by Don Norman](https://www.ted.com/talks/don_norman_3_ways_good_design_makes_you_happy)
+- [Introduction to heuristic evaluation: a beginner’s guide](https://uxdesign.cc/introduction-to-heuristic-evaluation-658705606518)
+- [Nielsen's 10 usability heuristics](https://www.nngroup.com/articles/ten-usability-heuristics/)
+- [What you really get from a heuristic evaluation](https://uxmag.com/articles/what-you-really-get-from-a-heuristic-evaluation)
+- [Heuristic analysis for UX: How to run a usability evaluation](https://uxdesign.cc/heuristic-analysis-for-ux-how-to-run-a-usability-evaluation-12c86d43936f)
+- [Heuristic analysis in the design process](https://uxdesign.cc/heuristic-analysis-in-the-design-process-usability-inspection-methods-d200768eb38d)
+- [A new usability heuristic evaluation checklist](https://uxplanet.org/a-new-usability-heuristic-evaluation-checklist-259f588da308)
+
+**Quote:** 
+
+'If you think design is expensive, you should look at the cost of bad design’ Ralf Speth | Former CEO Jaguar Land Rover
+

subjects/ux-5-1/audit/README.md

@@ -0,0 +1,3 @@
+Make sure : 
+
+- The chart is complete

subjects/ux-5-2/README.md

@@ -0,0 +1,41 @@
+# UX V - Ex 2 CK - Site map
+
+**Context:** 
+
+A music label specialized in music from South America asks you to improve the user experience. This quest is about heuristics and content organization!
+
+**Instructions:** 
+
+Stick to the website you have chosen in Ex.1 and design a site map. The site map should include all the pages of the website as well as the connections and hierarchy. 
+
+**List of websites:** 
+
+- [Universal Music Latin America](https://www.universalmusica.com/)
+- [Delta Records](https://deltarecords.net/)
+- [Zoho Music](https://www.zohomusic.com/)
+- [Luaka Bop](https://www.luakabop.com/)
+- [Rimas Music](https://rimasmusic.com/)
+- More... as long as it is a South American music label ;-)
+
+**Deliverables:** 
+
+- A PDF page of the site map.
+
+**Tips:** 
+
+- Start by drawing on paper, then pass it on to a digital tool.
+- Please label your document! Title and name of the website.
+
+**Resources:** 
+
+- [How to create a good site map](https://www.smokeylemon.com/blog/how-to-create-a-good-sitemap/)
+
+**Recommended tools:** 
+
+- Figma
+- Adobe Illustrator
+- etc.
+
+**Quote:** 
+
+‘The organization, search, and navigation systems that help people to complete tasks, find what they need, and understand what they’ve found’ Peter Morville | Information Architecture for the WWW 

subjects/ux-5-2/audit/README.md

@@ -0,0 +1,7 @@
+Make sure: 
+
+- There is a PDF document
+- The document has a title
+- The name of the website is included in the document
+- All the pages of the website are included in the chart
+- All the pages of the website are linked (there is no "loose" page)

subjects/ux-5-3/README.md

@@ -0,0 +1,36 @@
+# UX V - Ex 3 CK - JTBD
+
+**Context:** 
+
+A music label specialized in music from South America asks you to improve the user experience. This quest is about heuristics and content organization!
+
+**Instructions:** 
+
+Let's practice Jobs-to-be-done to be more specific about how a music label website could be improved.
+
+Read about Jobs-to-be-Done and the psychologic dimension behind this tool. 
+
+Then, find someone (your "user") around you who likes music a lot.  
+
+Ask them about what they would do on a music label website. Ask them why, why and why to understand the emotion behind an action, and the purpose behind a simple visit on a website.
+
+Complete the JTBD template below including the true purpose of your "user".
+
+And remember: You are not your user!
+
+**Deliverable:** 
+
+- A complete Jobs-to-Be-Done
+    - "When ______, I want to _____ So I can _____"
+
+**Resources:** 
+
+- [What is a job to be done?](https://jobs-to-be-done.com/what-is-jobs-to-be-done-fea59c8e39eb)
+- [Jobs-to-be-done framework](https://www.productplan.com/glossary/jobs-to-be-done-framework/)
+- [https://jobs-to-be-done.com/](https://jobs-to-be-done.com/)
+- "When we buy a product, we essentially 'hire' it to help us do a job. If it does the job well, the next time we're confronted with the same job, we tend to hire that product again. If it does a crummy job, we 'fire' it." Clayton M Christensen 'Know your customers: JtBD"
+
+**Quote:** 
+
+- 'When we identify user stories early in the design process, we let them dictate the design decisions. Rather than let our preconceived ideas of how the product should be or should look do it.' UX Booth
+- Documenting the what and why of each element promotes organization and makes the handoff to the development team much smoother.' UX Booth

subjects/ux-5-3/audit/README.md

@@ -0,0 +1,6 @@
+Make sure
+
+- The sentence is complete
+- The "When" part involves a visit on the website
+- The "I want to" part involves a practical action
+- The "So I can" part involves a psychological or emotional purpose

subjects/ux-5-4/README.md

@@ -0,0 +1,41 @@
+# UX V - Ex 4 CK - Card sorting
+
+**Context:** 
+
+A music label specialized in music from South America asks you to improve the user experience. This quest is about heuristics and content organization!
+
+**Instructions:** 
+
+In the present situation, the websites are not ideal to complete the Jobs-to-be-Done your user has in mind. So let's practice card sorting to rearrange the content of the website!
+
+Organize a card sorting workshop with the content of the website you chose in Ex. 1.
+
+To do so:
+
+- Define your research goals
+- Prepare the material
+- Find participants
+- Run a card sorting workshop on 5 people
+- Suggest a new taxonomy (content organization)
+
+**List of websites:** 
+
+- [Universal Music Latin America](https://www.universalmusica.com/)
+- [Delta Records](https://deltarecords.net/)
+- [Zoho Music](https://www.zohomusic.com/)
+- [Luaka Bop](https://www.luakabop.com/)
+- [Rimas Music](https://rimasmusic.com/)
+- More... as long as it is a South American music label ;-)
+
+**Deliverables:** 
+
+- A card sorting workshop script with the research goals
+- Pictures of the ongoing workshop
+- A document to show the new content organization (it can be a picture of the board with sticky notes or the digital version).
+
+**Resources:** 
+
+- [Basics on how to conduct card sorting](https://uxdesign.cc/basics-on-how-to-conduct-card-sorting-6e4ccc7cc261?sk=cafd49e16c71a72c3fad93e63c1998f1)
+- [Card Sorting — what, how & the perks](https://uxdesign.cc/card-sorting-what-how-the-perks-29f6cb020270)
+- [10 things to know about card sorting](http://www.measuringu.com/blog/card-sorting.php)
+- [Card sorting: a definitive guide](http://boxesandarrows.com/card-sorting-a-definitive-guide/)

subjects/ux-5-4/audit/README.md

@@ -0,0 +1,6 @@
+Make sure
+
+- There is a script including the research goals.
+- The research goals must be close to "rearrange the content"
+- There are pictures of the ongoing workshop
+- There is a new content organization shown in a table with sticky notes (it can be a picture or digital)

subjects/ux-5-5/README.md

@@ -0,0 +1,47 @@
+# UX V - Ex 5 CK - Wireframes
+
+**Context:** 
+
+A music label specialized in music from South America asks you to improve the user experience. This quest is about heuristics and content organization!
+
+**Instructions:** 
+
+Pick a product (a record, a song or an album) from your music label website.
+
+Based on the new taxonomy (content categorization), show the different paths a user has to take to reach the product with a series of wireframes.  
+
+**Tips:** 
+
+- Drawing a user journey first might be helpful before rushing into wireframes
+- Drawing paper prototypes before going digital might save you some time ;)
+
+Vocabulary 
+
+- Low-Fidelity: Paper Prototypes - [Example here](https://miro.medium.com/max/1400/1*5nUfqqA2gjdAYHagjbHA5w.jpeg)
+- Mid-Fidelity: Wireframes - black and white, only the main elements, on digital prototype tools - [Example here](https://miro.medium.com/max/1400/1*eGSfaxwYbxUFomYbyO6GWw.png)
+- High-Fidelity: Wireframes with color, styles, graphical details, and micro-interactions - [Example here](https://miro.medium.com/max/1400/1*Xn0HSKAvhr4TZzC9lN5udw.gif)
+
+**List of websites:** 
+
+- [Universal Music Latin America](https://www.universalmusica.com/)
+- [Delta Records](https://deltarecords.net/)
+- [Zoho Music](https://www.zohomusic.com/)
+- [Luaka Bop](https://www.luakabop.com/)
+- [Rimas Music](https://rimasmusic.com/)
+- More... as long as it is a South American music label ;-)
+
+**Deliverables:**
+
+- Wireframes (6 to 12 screens) from the home page to the product page
+- Several paths are encouraged
+
+**Resources:**
+
+- [How to start sketching and wireframing](https://uxdesign.cc/how-to-start-sketching-and-wireframing-84a821f092e2)
+- [Why should product teams use wireframes more often?](https://uxdesign.cc/why-should-product-teams-use-wireframes-more-often-60e34a2bc55)
+- [The 5-pass reduction wireframing: A minimalist UX technique](https://uxdesign.cc/the-5-pass-reduction-wireframing-a-minimalist-ux-technique-aa415aad9ce2?sk=a218ac4db9d1049249bd381fbc5edeee)
+- [The art of designing good wireframes](https://uxdesign.cc/the-art-of-designing-good-wireframes-8a2a9c10a95b)
+
+**Recommended tools:** 
+
+- Figma

subjects/ux-5-5/audit/README.md

@@ -0,0 +1,5 @@
+Make sure: 
+
+- There are between 6 and 12 screens
+- The sequence of links is logical
+- The screens must be in black and white

subjects/ux-5-6/README.md

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+# UX V - Ex 6 CK - Test protocol
+
+**Context:** 
+
+A music label specialized in music from South America asks you to improve the user experience. This quest is about heuristics and content organization!
+
+**Instructions:** 
+
+Prepare a protocol for usability testing. 
+
+**Deliverable:** 
+
+- A test protocol
+
+**Tips:** Recommended steps
+
+- Define the scope of the test
+- Recruit 5 users
+- Identify objectives: What are you proving?
+- Establish metrics:  How are you proving your design is efficient?
+- Describe the steps and the instructions
+- Write an introduction to greet ther user
+- Write a conclusion to thank the user
+
+**Resources** 
+
+- [How to do a user interview (tutorial from Google Ventures)](https://www.youtube.com/watch?v=Qq3OiHQ-HCU)
+- [Running a usability test](https://www.usability.gov/how-to-and-tools/methods/running-usability-tests.html)
+- [Usability testing: what is it and how to do it?](https://uxdesign.cc/usability-testing-what-is-it-how-to-do-it-51356e5de5d)
+
+**Quote:** 
+
+You need to detect: How many errors do users make? How severe are these errors? How easily can they recover from the errors?

subjects/ux-5-6/audit/README.md

@@ -0,0 +1,9 @@
+Make sure:
+
+- The scope is clear: What are we testing?
+- There are either 5 names or a strategy to find users
+- The objectives are clear: What are we proving?
+- The metrics are clear to prove the test is efficient.
+- There is a greeting introduction
+- The instructions are clear
+- There is a conclusion thanking the user

subjects/ux-5-7/README.md

@@ -0,0 +1,27 @@
+# UX V - Ex 7 CK - Run 5 tests
+
+**Context:** 
+
+A music label specialized in music from South America asks you to improve the user experience. This quest is about heuristics and content organization!
+
+**Instructions:** 
+
+Run the test on 5 people! 
+
+**Deliverables:** 
+
+- Pictures of the ongoing test
+- Conclusions from each test
+- 3 major ideas to improve the prototype
+
+**Resources:** 
+
+- [Running a usability test](https://www.usability.gov/how-to-and-tools/methods/running-usability-tests.html)
+- [How to do a user interview (tutorial from Google Ventures)](https://www.youtube.com/watch?v=Qq3OiHQ-HCU)
+- [Analyzing usability testing data](https://uxdesign.cc/analysing-usability-testing-data-97667ae4999e)
+- [The art of guerrilla usability testing](http://www.uxbooth.com/articles/the-art-of-guerrilla-usability-testing/)
+- [How to write a user testing report that people will actually read](https://uxdesign.cc/how-to-write-a-user-testing-report-that-people-will-actually-read-652d15d2f92e)
+
+**Quote:** 
+
+- To get trustworthy results in your test, you can’t ask your customers to use their imagination. You’ve got to show them something realistic. If you do, their reactions will be genuine.

subjects/ux-5-7/audit/README.md

@@ -0,0 +1,5 @@
+Make sure
+
+- There are pictures of the ongoing tests
+- There are conclusions from each test
+- There are 3 ideas to include in the next version of the prototype

subjects/ux-6-1/README.md

@@ -0,0 +1,28 @@
+# UX VI - Ex 1 - User flow
+
+**Context:** 
+
+Your company's client is a movie theaters chain called, Movie 4 all. 
+
+They want to launch a platform for people who want to watch movies but don’t want to spend endless time selecting one.
+You are replacing someone in the company who has already worked on the user research, the problem statement and the list of features they plan to develop. Your goal is to prototype and test these features.
+
+**Instructions:** 
+
+Based on the 3 features that have come out of the ideation workshops led by your collegues, design 3 user flows (1 per feature). 
+
+Features: 
+
+- 1: Adding a filter based on their current mood
+- 2: Offer a selection of 3 movies to be watched
+- 3: Ask users to rate the movie after watching it for further recommendation
+
+**Deliverables:** 
+
+- 3 user flows on a board (digital or physical)
+
+**Resources:** 
+
+- [User flow glossary](https://www.productplan.com/glossary/user-flow/)
+- [Site flows vs User Flows](https://uxmovement.com/wireframes/site-flows-vs-user-flows-when-to-use-which/)
+- [How to make a User Flow diagram](https://www.lucidchart.com/blog/how-to-make-a-user-flow-diagram)

subjects/ux-6-1/audit/README.md

@@ -0,0 +1,6 @@
+Make sure for each flow: 
+
+- The user has a specific goal
+- There is a starting point and and ending point - which is the goal of the user
+- There is a series of actions organised in rectangles (actions) or diamond (choice)
+- The actions are linked with arrows

subjects/ux-6-2/README.md

@@ -0,0 +1,39 @@
+# UX VI - Ex 2 - Wireframes
+
+**Context:** 
+
+Your company's client is a movie theaters chain called, Movie 4 all. 
+
+They want to launch a platform for people who want to watch movies but don’t want to spend endless time selecting one.
+You are replacing someone in the company who has already worked on the user research, the problem statement and the list of features they plan to develop. Your goal is to prototype and test these features.
+
+**Instructions:** 
+
+Based on the 3 user flows, design 3 series of wireframes.  
+
+**Deliverables:**
+
+- Wireframes (6 to 12 screens per flow)
+
+**Tips:** 
+
+- Drawing paper prototypes before going digital might save you some time ;)
+- Vocabulary
+    - Low-Fidelity: Paper Prototypes - [Example here](https://miro.medium.com/max/1400/1*5nUfqqA2gjdAYHagjbHA5w.jpeg)
+    - Mid-Fidelity: Wireframes - black and white, only the main elements, on digital prototype tools - [Example here](https://miro.medium.com/max/1400/1*eGSfaxwYbxUFomYbyO6GWw.png)
+    - High-Fidelity: Wireframes with color, styles, graphical details, and micro-interactions - [Example here](https://miro.medium.com/max/1400/1*Xn0HSKAvhr4TZzC9lN5udw.gif)
+
+**Resources:**
+
+- [How to start sketching and wireframing](https://uxdesign.cc/how-to-start-sketching-and-wireframing-84a821f092e2)
+- [Why should product teams use wireframes more often?](https://uxdesign.cc/why-should-product-teams-use-wireframes-more-often-60e34a2bc55)
+- [The 5-pass reduction wireframing: A minimalist UX technique](https://uxdesign.cc/the-5-pass-reduction-wireframing-a-minimalist-ux-technique-aa415aad9ce2?sk=a218ac4db9d1049249bd381fbc5edeee)
+- [The art of designing good wireframes](https://uxdesign.cc/the-art-of-designing-good-wireframes-8a2a9c10a95b)
+
+**Recommended tools:** 
+
+- Figma
+
+**Quote:** 
+
+‘77% of users return to content and information sites because of ease-of-use. Only 22% return because the site belongs to a favorite brand.’ Forrester

subjects/ux-6-2/audit/README.md

@@ -0,0 +1,5 @@
+Make sure: 
+
+- There are between 6 and 12 screens per flow
+- The sequence of links is logical
+- The screens must be in black and white

subjects/ux-6-3/README.md

@@ -0,0 +1,25 @@
+# UX VI - Ex 3 - Wireframes animation
+
+**Context:** 
+
+Your company's client is a movie theaters chain called, Movie 4 all. 
+
+They want to launch a platform for people who want to watch movies but don’t want to spend endless time selecting one.
+You are replacing someone in the company who has already worked on the user research, the problem statement and the list of features they plan to develop. Your goal is to prototype and test these features.
+
+**Instructions:** 
+
+Animate your wireframes on Figma.
+
+Think about multistate!!
+
+This exercise is to be made individually. 
+
+**Deliverables:** 
+
+- An animated prototype
+
+**Resources:** 
+
+- [Efficiently Manage Your Designs - How Mockplus State Page Helps To View & Manage Multiple State](https://help.mockplus.com/p/372)
+

subjects/ux-6-3/audit/README.md

@@ -0,0 +1,6 @@
+Make sure:
+
+- There is a starting screen
+- There is an ending screen
+- All the connections between screens work
+- There are multistate buttons which change every time you click somewhere

subjects/ux-6-4/README.md

@@ -0,0 +1,29 @@
+# UX VI - Ex 4 - Test on feature #1
+
+**Context:** 
+
+Your company's client is a movie theaters chain called, Movie 4 all. 
+
+They want to launch a platform for people who want to watch movies but don’t want to spend endless time selecting one.
+You are replacing someone in the company who has already worked on the user research, the problem statement and the list of features they plan to develop. Your goal is to prototype and test these features.
+
+**Instructions:**
+
+Test your wireframes! 
+
+Focus on the 1st journey. Prepare a test protocol with your research goals (what you want to test), test it on 5 different people and write down 3 ways to improve the prototype. 
+
+**Deliverables:** 
+
+- Test protocol
+- Pictures of the ongoing tests
+- A document with 3 ideas to improve the prototype based on you users' feedbacks.
+
+**Resources:** 
+
+- [How to do a user interview (tutorial from Google Ventures)](https://www.youtube.com/watch?v=Qq3OiHQ-HCU)
+- [Running a usability test](https://www.usability.gov/how-to-and-tools/methods/running-usability-tests.html)
+- [Usability testing: what is it and how to do it?](https://uxdesign.cc/usability-testing-what-is-it-how-to-do-it-51356e5de5d)
+- [Analyzing usability testing data](https://uxdesign.cc/analysing-usability-testing-data-97667ae4999e)
+- [The art of guerrilla usability testing](http://www.uxbooth.com/articles/the-art-of-guerrilla-usability-testing/)
+- [How to write a user testing report that people will actually read](https://uxdesign.cc/how-to-write-a-user-testing-report-that-people-will-actually-read-652d15d2f92e)

subjects/ux-6-4/audit/README.md

@@ -0,0 +1,6 @@
+Make sure: 
+
+- There is a protocol
+- The test goals are written and explicit
+- There are pictures of the ongoing test
+- There is a document with 3 ideas to improve the prototype

subjects/ux-6-5/README.md

@@ -0,0 +1,29 @@
+# UX VI - Ex 5 - Test on feature #2
+
+**Context:** 
+
+Your company's client is a movie theaters chain called, Movie 4 all. 
+
+They want to launch a platform for people who want to watch movies but don’t want to spend endless time selecting one.
+You are replacing someone in the company who has already worked on the user research, the problem statement and the list of features they plan to develop. Your goal is to prototype and test these features.
+
+**Instructions:**
+
+Test your wireframes! 
+
+Focus on the 2nd journey. Prepare a test protocol with your research goals (what you want to test), test it on 5 different people and write down 3 ways to improve the prototype. 
+
+**Deliverables:** 
+
+- Test protocol
+- Pictures of the ongoing tests
+- A document with 3 ideas to improve the prototype based on you users' feedbacks.
+
+**Resources:** 
+
+- [How to do a user interview (tutorial from Google Ventures)](https://www.youtube.com/watch?v=Qq3OiHQ-HCU)
+- [Running a usability test](https://www.usability.gov/how-to-and-tools/methods/running-usability-tests.html)
+- [Usability testing: what is it and how to do it?](https://uxdesign.cc/usability-testing-what-is-it-how-to-do-it-51356e5de5d)
+- [Analyzing usability testing data](https://uxdesign.cc/analysing-usability-testing-data-97667ae4999e)
+- [The art of guerrilla usability testing](http://www.uxbooth.com/articles/the-art-of-guerrilla-usability-testing/)
+- [How to write a user testing report that people will actually read](https://uxdesign.cc/how-to-write-a-user-testing-report-that-people-will-actually-read-652d15d2f92e)

subjects/ux-6-5/audit/README.md

@@ -0,0 +1,6 @@
+Make sure: 
+
+- There is a protocol
+- The test goals are written and explicit
+- There are pictures of the ongoing test
+- There is a document with 3 ideas to improve the prototype

subjects/ux-6-6/README.md

@@ -0,0 +1,29 @@
+# UX VI - Ex 6 - Test on feature #3
+
+**Context:** 
+
+Your company's client is a movie theaters chain called, Movie 4 all. 
+
+They want to launch a platform for people who want to watch movies but don’t want to spend endless time selecting one.
+You are replacing someone in the company who has already worked on the user research, the problem statement and the list of features they plan to develop. Your goal is to prototype and test these features.
+
+**Instructions:**
+
+Test your wireframes! 
+
+Focus on the 3rd journey. Prepare a test protocol with your research goals (what you want to test), test it on 5 different people and write down 3 ways to improve the prototype. 
+
+**Deliverables**: 
+
+- Test protocol
+- Pictures of the ongoing tests
+- A document with 3 ideas to improve the prototype based on you users' feedbacks.
+
+**Resources**:
+
+- [How to do a user interview (tutorial from Google Ventures)](https://www.youtube.com/watch?v=Qq3OiHQ-HCU)
+- [Running a usability test](https://www.usability.gov/how-to-and-tools/methods/running-usability-tests.html)
+- [Usability testing: what is it and how to do it?](https://uxdesign.cc/usability-testing-what-is-it-how-to-do-it-51356e5de5d)
+- [Analyzing usability testing data](https://uxdesign.cc/analysing-usability-testing-data-97667ae4999e)
+- [The art of guerrilla usability testing](http://www.uxbooth.com/articles/the-art-of-guerrilla-usability-testing/)
+- [How to write a user testing report that people will actually read](https://uxdesign.cc/how-to-write-a-user-testing-report-that-people-will-actually-read-652d15d2f92e)

subjects/ux-6-6/audit/README.md

@@ -0,0 +1,6 @@
+Make sure: 
+
+- There is a protocol
+- The test goals are written and explicit
+- There are pictures of the ongoing test
+- There is a document with 3 ideas to improve the prototype

subjects/ux-6-7/README.md

@@ -0,0 +1,29 @@
+# UX VI - Ex 7 - Iteration
+
+**Context:** 
+
+Your company's client is a movie theaters chain called, Movie 4 all. 
+
+They want to launch a platform for people who want to watch movies but don’t want to spend endless time selecting one.
+You are replacing someone in the company who has already worked on the user research, the problem statement and the list of features they plan to develop. Your goal is to prototype and test these features.
+
+**Instructions:** 
+
+Based on your previous tests, pick one of your 3 prototypes.
+
+Implement the 3 ideas you wrote down as suggestions. 
+
+Run another series of test (and adapt your test protocol if necessary).
+
+Write a report with the conclusion you made out of this iteration loop. 
+
+**Deliverables:** 
+
+- Pictures of the new test
+- A report with your conclusions, your impressions and your key learnings from this iteration (PDF document out of Microsoft Word, Pages, Google Docs or any word-processing software)
+- Comparison between V1 and V2 of the prototype
+
+**Tips:** 
+
+- This report will be handed on to the CEO. Pay attention to the details and make sure the document is clean and easy to use!
+

subjects/ux-6-7/audit/README.md

@@ -0,0 +1,10 @@
+Make sure
+
+- The V1 and V2 versions are different
+- The V2 version includes the ideas from Ex 4, 5 or 6 (depending on the prototype you used)
+- There is a report
+- The report has a title
+- The document is clean
+- The report includes the conclusions from this second series of test
+- The report includes the personal impressions from the students
+- The report includes the students' key learnings.

subjects/ux-7-1/README.md

@@ -0,0 +1,34 @@
+# UX VII - Ex 1 CK - UX Strategy
+
+**Context:** 
+
+Elsa is a seamstress. She makes swimsuits on demand through her instagram account. It's going well, her community is growing as well as the amount of requests from customers. 
+
+However, she loses a lot of time every time there is a request. To complete an order, she needs to ask for the shape of the swimsuit, the size, the color preferences and the expected delivery time. On top of that, she needs to make sure she has enough time to sew one piece - every piece requires 6 hours. 
+
+For now, she only works with private messages but she wishes she could spend less time on that part. 
+
+You offer to help her design a solution to manage her time and workshop better. You have 4 working days.
+
+**Instructions:** 
+
+Now you have discovered and practiced many tools in the design process, organize a time frame for the next 4 working days.
+
+Select at least one tool for each phase, name it, and take into account the amount of time each phase may require. 
+
+- Empathy / User Research
+- Define
+- Problem Statement
+- Ideation
+- Prototype
+- Test
+
+**Resource:** 
+
+- [A sum up of all the tools that have been practiced](https://www.figma.com/file/x0xfoz9TaEDiAfGPFqKJcs/RECAP-UX%2FUI-Program?node-id=0%3A1). Focus on the UX part!
+
+**Quotes:**
+
+- Design needs to fail. Failure is even a necessary step, but ideally it should happen before a product is launched, during the prototype and test phases
+- “UX Strategy lies at the intersection of UX and business. It provides a much better chance of creating successful products. It enables teams to see the “Big Picture” to achieve the business goals under uncertain conditions” Jamie Levy | UX Strategy: How to Devise Innovative Digital Products That People Want
+- UX Strategy is the method by which you validate that your solution solves a problem for real customers in a dynamic marketplace because the market is constantly changing.

subjects/ux-7-1/audit/README.md

@@ -0,0 +1,19 @@
+Make sure
+
+- There is a time frame
+- In Empathy or User Research, there is at least one tool among this list:
+    - User interviews
+    - Analytics
+    - Competitive analysis
+- In Define, there is at least one tool among this list:
+    - Persona
+    - Empathy Map
+    - User Journey
+    - JBTD or Jobs-to-be-done
+- There is a “Problem Statement” spot
+- In Ideation, there is at least one ideation technique
+- There is a “Prototype” spot that is either paper prototype or wireframe. It may contain:
+    - User Flow
+    - Card Sorting
+- There is “Test” spot with at least 5 users
+- Each of these five phases have a time frame

subjects/ux-7-2/README.md

@@ -0,0 +1,25 @@
+# UX VII - Ex 2 CK - Empathy
+
+**Context:** 
+
+Elsa is a seamstress. She makes swimsuits on demand through her instagram account. It's going well, her community is growing as well as the amount of requests from customers. 
+
+However, she loses a lot of time every time there is a request. To complete an order, she needs to ask for the shape of the swimsuit, the size, the color preferences and the expected delivery time. On top of that, she needs to make sure she has enough time to sew one piece - every piece requires 6 hours. 
+
+For now, she only works with private messages but she wishes she could spend less time on that part. 
+
+You offer to help her design a solution to manage her time and workshop better. You have 4 working days.
+
+**Instructions:** 
+
+Run at least one of the Empathy tools in the design process.
+
+**Deliverables:** 
+
+- Script of the tool context
+- Completed tool (scripts from user interviews, results from a quantitative analysis, etc.)
+- Key learnings from this phase
+
+**Tips:**
+
+- Use as many tools as needed, be make sure you do all the process in 4 working days!

subjects/ux-7-2/audit/README.md

@@ -0,0 +1,50 @@
+Make sure
+
+- There is at least one of the following tools
+    - User interviews
+    - Analytics
+    - Competitive analysis
+- The script is completed (list of criteria below)
+- The tool is completed (list of criteria below)
+- There is a document with the key learnings the students learnt from this phase
+
+Criteria: 
+
+- User interviews
+    - The script is the interview guide. Make sure there is:
+        - the main purpose of the interview
+        - 1 to 3 hypotheses
+        - a proper introduction that describes the interviewer and the purpose of this interview
+        - 3 to 5 main topics
+        - a few scan questions (demographics)
+        - open-ended questions, max 10
+        - a funnel process (>)
+        - a conclusion with next steps and a thank you.
+    - The completed tool is either:
+        - 5 to 10 scripts from users
+        - or an [Affinity Diagram](https://www.youtube.com/watch?v=VngWHIE4k9s) with the main elements
+        
+- Analytics
+    - The script is the form. Make sure there is:
+        - The main purpose of the form
+        - 1 to 3 hypotheses
+        - A proper introduction that describes the interviewer and the purpose of this interview
+        - 3 to 5 main topics
+        - A few scan questions (demographics)
+        - Closed-ended, unbiased questions, max 10
+        - A funnel process (>)
+        - A conclusion with next steps and a thank you.
+        - A broadcast strategy
+    - The completed tool is a series of quantitative data from at least 100 answers.
+        
+        
+- Competitive analysis
+    - The script is the strategy. The student explains what they are looking for and how they plan to find it.
+    - The completed tool is a report. Make sure there is;
+        - There is an introduction
+        - There is a [competitive landscape](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/03/g2crowd-grid.png)
+        - With 2 relevant axes
+        - 10 organizations appear on the landscape
+        - There is a [competitive table](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/03/product-features-comparison-matrix.png)
+        - With 5 to 10 criteria
+        - 10 organizations appear on the table

subjects/ux-7-3/README.md

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+# UX VII - Ex 3 CK - Define
+
+**Context:** 
+
+Elsa is a seamstress. She makes swimsuits on demand through her instagram account. It's going well, her community is growing as well as the amount of requests from customers. 
+
+However, she loses a lot of time every time there is a request. To complete an order, she needs to ask for the shape of the swimsuit, the size, the color preferences and the expected delivery time. On top of that, she needs to make sure she has enough time to sew one piece - every piece requires 6 hours. 
+
+For now, she only works with private messages but she wishes she could spend less time on that part. 
+
+You offer to help her design a solution to manage her time and workshop better. You have 4 working days.
+
+**Instructions:** 
+
+Run at least one of the Define tools in the design process.
+
+**Deliverables:** 
+
+- Script of the tool context (list of insights from the Empathy phase you are using)
+- Completed tool (scripts from user interviews, results from a quantitative analysis, etc.)
+- Key learnings from this phase
+
+**Tips:**
+
+- Use as many tools as needed, be make sure you do all the process in 4 working days!

subjects/ux-7-3/audit/README.md

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+Make sure
+
+- There is at least one of the following tools
+    - Persona
+    - Empathy Map
+    - User Journey
+    - JBTD or Jobs-to-be-done (a JTBD must go along with another tool)
+- The script is completed (list of criteria below)
+- The tool is completed (list of criteria below)
+- There is a document with the key learnings the students learnt from this phase
+
+Criteria
+
+- Persona
+    - The script is the list of insights the students uses to create the persona
+    - The completed tool is a [Persona board](https://miro.medium.com/max/1400/0*RbHfR6BHhhFIENNf). Make sure the key insights come from the field, from reality, but the persona itself is different from only one user.
+
+- Empathy Map
+    - The script is the list of insights the student uses to create the Empathy map
+    - The completed tool is an [Empathy Map](https://miro.medium.com/max/700/1*I1ffOWdPWQva3dCMQE-TAQ.png).
+
+- User Journey
+    - The script is the list of insights the student uses to create the User Journey.
+    - The completed tool is a [User Journey Map](https://d2slcw3kip6qmk.cloudfront.net/marketing/blog/2017Q3/SEO-initiative-customer-journey-mapping/CustomerJourneyMap1.png).
+
+- Jobs-to-be-done (JTBD)
+    - The JTBD is tool that goes as a conclusion to another of the previous tools. Make sure:
+        - The sentence is complete
+        - The "When" part involves a visit on the website
+        - The "I want to" part involves a practical action
+        - The "So I can" part involves a psychological or emotional purpose

subjects/ux-7-4/README.md

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+# UX VII - Ex 4 CK - Problem Statement
+
+**Context:** 
+
+Elsa is a seamstress. She makes swimsuits on demand through her instagram account. It's going well, her community is growing as well as the amount of requests from customers. 
+
+However, she loses a lot of time every time there is a request. To complete an order, she needs to ask for the shape of the swimsuit, the size, the color preferences and the expected delivery time. On top of that, she needs to make sure she has enough time to sew one piece - every piece requires 6 hours. 
+
+For now, she only works with private messages but she wishes she could spend less time on that part. 
+
+You offer to help her design a solution to manage her time and workshop better. You have 4 working days.
+
+**Instructions:** 
+
+Based on your research (Empathy & Define), define a problem statement to narrow the problem and KPIs to measure the success.
+
+**Deliverables:** 
+
+- One problem statement
+- 1 to 3 KPIs
+- Key learnings from this phase
+
+**Quote:** 
+
+Design is about solving problems. Fall in Love with the Problem, Not the Solution.

subjects/ux-7-4/audit/README.md

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+Make sure 
+
+- There is one question that stands as a problem statement.
+- There are between 1 and 3 KPIs ([check the SMART list](https://www.grow.com/blog/how-to-use-smart-goals-to-build-your-kpis)) that will help you measure the success of the upcoming solution
+- There is a document with the key learnings the students learnt from this phase
+
+Examples of Problem statements
+
+- How might we help Pierre measure and prepare his hydration before a race?
+    - Appropriate —> The problem statement is narrow enough to be specific for one painpoint, and broad enough to let creativity suggest many options. Also, it takes into accounts some of the key insights from the previous phases.
+- How might we make sure Pierre doesn’t get dehydrated?
+    - Too broad —> The problem statement is out of the scope of running, so the solutions cannot be integrated in the specific context of running.
+- How might we make sure Pierre drinks the cups that are offered during the race?
+    - Too narrow —> There are plenty of options to avoid dehydration without drinking the cups that are offered during the race.
+- How might we provide Pierre with a drink that contains everything he needs to avoid dehydration?
+    - Focused on the solution, not the problem —> The problem statement is supposed to rephrase the brief and take into account the insights from the previous phase.
+- How might make sure Pierre doesn’t get drunk the night before the race?
+    - Out of scope —> This is not about dehydration, nor about running.

subjects/ux-7-5/README.md

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+# UX VII - Ex 5 CK - Ideation
+
+**Context:** 
+
+Elsa is a seamstress. She makes swimsuits on demand through her instagram account. It's going well, her community is growing as well as the amount of requests from customers. 
+
+However, she loses a lot of time every time there is a request. To complete an order, she needs to ask for the shape of the swimsuit, the size, the color preferences and the expected delivery time. On top of that, she needs to make sure she has enough time to sew one piece - every piece requires 6 hours. 
+
+For now, she only works with private messages but she wishes she could spend less time on that part. 
+
+You offer to help her design a solution to manage her time and workshop better. You have 4 working days.
+
+**Instructions:** 
+
+Run at least one of the Ideation techniques in the design process.
+
+**Deliverables:** 
+
+- Script of the ideation workshop
+- Completed tool : a board with all the ideas - on paper or digitally on Miro or Figma
+- Key learnings from this phase
+
+**Tips:**
+
+- Use as many tools as needed, and make sure you do all the process in 4 working days!

subjects/ux-7-5/audit/README.md

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+Make sure there is: 
+
+- A script of the ideation workshop in which there is:
+    - The main objective
+    - An ice breaker
+    - The main steps of the ideation process
+    - Clear instructions
+    - A time schedule for each step
+    - A voting process to select the main idea
+- A board with all the ideas (on paper or digitally on Miro or Figma)
+- One main concept out of the ideation workshop
+- A document with the key learnings the students learnt from this phase

subjects/ux-7-6/README.md

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+# UX VII - Ex 6 CK - Prototype
+
+**Context:** 
+
+Elsa is a seamstress. She makes swimsuits on demand through her instagram account. It's going well, her community is growing as well as the amount of requests from customers. 
+
+However, she loses a lot of time every time there is a request. To complete an order, she needs to ask for the shape of the swimsuit, the size, the color preferences and the expected delivery time. On top of that, she needs to make sure she has enough time to sew one piece - every piece requires 6 hours. 
+
+For now, she only works with private messages but she wishes she could spend less time on that part. 
+
+You offer to help her design a solution to manage her time and workshop better. You have 4 working days.
+
+**Instructions:** 
+
+Make a prototype including the chosen solution. 
+
+**Deliverables:** 
+
+- A paper prototype (low-fi)
+- An animated wireframe prototype (mid-fi)
+- Key learnings from this phase
+- Vocabulary
+    - Low-Fidelity: Paper Prototypes - [Example here](https://miro.medium.com/max/1400/1*5nUfqqA2gjdAYHagjbHA5w.jpeg)
+    - Mid-Fidelity: Wireframes - black and white, only the main elements, on digital prototype tools - [Example here](https://miro.medium.com/max/1400/1*eGSfaxwYbxUFomYbyO6GWw.png)
+    - High-Fidelity: Wireframes with color, styles, graphical details, and micro-interactions - [Example here](https://miro.medium.com/max/1400/1*Xn0HSKAvhr4TZzC9lN5udw.gif)
+
+**Tips:**
+
+- Use as many tools as needed, and make sure you do all the process in 4 working days!
+- You may use Card Sorting and User flows

subjects/ux-7-6/audit/README.md

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+Make sure
+
+- There are between 6 and 12 different screens.
+- The mid-fidelity wireframes match the paper prototypes.
+- Paper prototypes and wireframes are in black, grey and white and do not include any style elements.
+- Each screen has the principle navigation elements (arrows, menu, call to actions)
+- One screen must follow the other
+- The navigation is fluid
+- If there are user flows or card-sorting, the criteria are written below
+- There is a document with the key learnings the students learnt from this phase
+
+Criteria
+
+- User Flow
+    
+    Make sure for each flow: 
+    
+    - The user has a specific goal
+    - There is a starting point and and ending point - which is the goal of the user
+    - There is a series of actions organised in rectangles (actions) or diamond (choice)
+    - The actions are linked with arrows
+    
+- Card sorting
+    
+    Make sure
+    
+    - There is a script including the research goals.
+    - The research goals must be close to "rearrange the content"
+    - There are pictures of the ongoing workshop
+    - There is a new content organization shown in a table with sticky notes (it can be a picture or digital)

subjects/ux-7-7/README.md

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+# UX VII - Ex 7 CK - Test
+
+**Context:** 
+
+Elsa is a seamstress. She makes swimsuits on demand through her instagram account. It's going well, her community is growing as well as the amount of requests from customers. 
+
+However, she loses a lot of time every time there is a request. To complete an order, she needs to ask for the shape of the swimsuit, the size, the color preferences and the expected delivery time. On top of that, she needs to make sure she has enough time to sew one piece - every piece requires 6 hours. 
+
+For now, she only works with private messages but she wishes she could spend less time on that part. 
+
+You offer to help her design a solution to manage her time and workshop better. You have 4 working days.
+
+**Instructions:** 
+
+Prepare a testing protocol and run it!
+
+**Deliverables:** 
+
+- A testing protocol script
+- Key learnings from the tests (5 tests are required)
+- Key learnings from this phase

subjects/ux-7-7/audit/README.md

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+Make sure
+
+- In the script
+    - The scope is clear: What are we testing?
+    - There are either 5 names or a strategy to find users
+    - The objectives are clear: What are we proving?
+    - The metrics are clear to prove the test is efficient.
+    - There is a greeting introduction
+    - The instructions are clear
+    - There is a conclusion thanking the user
+- There are at least 3 learnings or iteration suggestions to be made for the next version
+- There is a document with the key learnings the students learnt from this phase