# UX III - Ex 7 - Problem Statement

**Instructions:** 
Based on your previous work, your persona and your user journey's main painpoint, define a problem statement that would clarify the main problem you want to tackle.
You may use the How Might We exercise in pairs. 

Then, define 3 KPIs (Key performance Indicators) that will help you measure the definition of Done and the success of the solution.

**Deliverables:** 

- A PDF document with one problem statement and 3 KPIs to measure the impact of the solution

**Resources:** 

- [Stuck on a problem? Just ask how might we](https://relab.academy/design-thinking/stuck-on-a-problem-just-ask-how-might-we/)
- [Problem statement](https://www.indeed.com/career-advice/career-development/what-is-a-problem-statement)
- [Using ‘How Might We’ Questions to Ideative on the Right Problems](https://www.nngroup.com/articles/how-might-we-questions/)
- [Unleashing the power of a UX KPI](https://articles.uie.com/power_of_ux_kpi/)
- [KPI is an imperative tool for UX designers](https://uxdesign.cc/kpi-is-the-most-important-tool-ux-designers-should-be-learning-to-use-af31651120fc?sk=e619213adfda152171d597fc3ab1053a)
- [Measuring product design impact — KPIs, NPS, UX, WTF](https://uxdesign.cc/measuring-product-design-impact-kpis-nps-ux-wtf-3fe6a26e7400?sk=52c1f3842edbe90524f6da1fe85db71d)
- [A metrics-driven approach to evaluate success of UX design](https://uxdesign.cc/a-metrics-driven-approach-to-evaluate-success-of-ux-design-dd3bea098820?sk=acf1b1f7f0a7663d34d11906339b4698)
- [A big list of UX KPIs and metrics](https://www.cxpartners.co.uk/our-thinking/big_list_of_ux_kpis_and_metrics/)
- [How to use SMART goals to build your KPIs](https://www.grow.com/blog/how-to-use-smart-goals-to-build-your-kpis)
- Exampels of KPIs (fake data! Not to be copied or used!): 
    -  Harassment case report rates increase by 20% within 2 years
    - Online harassment drops by 30% within 5 years
    - 90% of the 15-18 year-olds knows a harassment witness response process within 2 years

**Quote:** 

‘Every problem is an opportunity for design. By framing your challenge as a How Might We question, you’ll set yourself up for an innovative solution’ IDEO