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#### Audit instructions
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Make sure
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###### There is at least one of the following tools
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- User interviews
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- Analytics
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- Competitive analysis
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###### The script is completed (list of criteria below)
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###### The tool is completed (list of criteria below)
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###### There is a document with the key learnings the students learnt from this phase
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#### Criteria:
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- User interviews
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- The script is the interview guide. Make sure there is:
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- the main purpose of the interview
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- 1 to 3 hypotheses
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- a proper introduction that describes the interviewer and the purpose of this interview
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- 3 to 5 main topics
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- a few scan questions (demographics)
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- open-ended questions, max 10
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- a funnel process (>)
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- a conclusion with next steps and a thank you.
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- The completed tool is either:
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- 5 to 10 scripts from users
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- or an [Affinity Diagram](https://www.youtube.com/watch?v=VngWHIE4k9s) with the main elements
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- Analytics
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- The script is the form. Make sure there is:
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- The main purpose of the form
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- 1 to 3 hypotheses
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- A proper introduction that describes the interviewer and the purpose of this interview
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- 3 to 5 main topics
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- A few scan questions (demographics)
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- Closed-ended, unbiased questions, max 10
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- A funnel process (>)
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- A conclusion with next steps and a thank you.
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- A broadcast strategy
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- The completed tool is a series of quantitative data from at least 100 answers.
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##### - Competitive analysis
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##### - The script is the strategy. The student explains what they are looking for and how they plan to find it.
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##### - The completed tool is a report. Make sure there is;
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##### - There is an introduction
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##### - There is a [competitive landscape](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/03/g2crowd-grid.png)
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##### - With 2 relevant axes
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##### - 10 organizations appear on the landscape
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##### - There is a [competitive table](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/03/product-features-comparison-matrix.png)
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##### - With 5 to 10 criteria
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##### - 10 organizations appear on the table
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