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UX-UI/subjects/ux/ux-7/ux-7-2/audit/README.md

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Audit instructions

Make sure

There is at least one of the following tools
- User interviews
- Analytics
- Competitive analysis
The script is completed (list of criteria below)
The tool is completed (list of criteria below)
There is a document with the key learnings the students learnt from this phase

Criteria:

  • User interviews

    • The script is the interview guide. Make sure there is:
      • the main purpose of the interview
      • 1 to 3 hypotheses
      • a proper introduction that describes the interviewer and the purpose of this interview
      • 3 to 5 main topics
      • a few scan questions (demographics)
      • open-ended questions, max 10
      • a funnel process (>)
      • a conclusion with next steps and a thank you.
    • The completed tool is either:

  • Analytics

    • The script is the form. Make sure there is:
      • The main purpose of the form
      • 1 to 3 hypotheses
      • A proper introduction that describes the interviewer and the purpose of this interview
      • 3 to 5 main topics
      • A few scan questions (demographics)
      • Closed-ended, unbiased questions, max 10
      • A funnel process (>)
      • A conclusion with next steps and a thank you.
      • A broadcast strategy
    • The completed tool is a series of quantitative data from at least 100 answers.
- Competitive analysis
##### - The script is the strategy. The student explains what they are looking for and how they plan to find it.
##### - The completed tool is a report. Make sure there is;
    ##### - There is an introduction
    ##### - There is a [competitive landscape](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/03/g2crowd-grid.png)
    ##### - With 2 relevant axes
    ##### - 10 organizations appear on the landscape
    ##### - There is a [competitive table](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/03/product-features-comparison-matrix.png)
    ##### - With 5 to 10 criteria
    ##### - 10 organizations appear on the table