You can not select more than 25 topics Topics must start with a letter or number, can include dashes ('-') and can be up to 35 characters long.

52 lines
2.4 KiB

#### Audit instructions
2 years ago
##### Make sure
###### There is at least one of the following tools
2 years ago
##### - User interviews
##### - Analytics
##### - Competitive analysis
###### The script is completed (list of criteria below)
###### The tool is completed (list of criteria below)
###### There is a document with the key learnings the students learnt from this phase
2 years ago
#### Criteria:
2 years ago
2 years ago
##### - User interviews
##### - The script is the interview guide. Make sure there is:
##### - the main purpose of the interview
##### - 1 to 3 hypotheses
##### - a proper introduction that describes the interviewer and the purpose of this interview
##### - 3 to 5 main topics
##### - a few scan questions (demographics)
##### - open-ended questions, max 10
##### - a funnel process (>)
##### - a conclusion with next steps and a thank you.
##### - The completed tool is either:
##### - 5 to 10 scripts from users
##### - or an [Affinity Diagram](https://www.youtube.com/watch?v=VngWHIE4k9s) with the main elements
2 years ago
2 years ago
##### - Analytics
##### - The script is the form. Make sure there is:
##### - The main purpose of the form
##### - 1 to 3 hypotheses
##### - A proper introduction that describes the interviewer and the purpose of this interview
##### - 3 to 5 main topics
##### - A few scan questions (demographics)
##### - Closed-ended, unbiased questions, max 10
##### - A funnel process (>)
##### - A conclusion with next steps and a thank you.
##### - A broadcast strategy
##### - The completed tool is a series of quantitative data from at least 100 answers.
2 years ago
2 years ago
##### - Competitive analysis
##### - The script is the strategy. The student explains what they are looking for and how they plan to find it.
##### - The completed tool is a report. Make sure there is;
##### - There is an introduction
##### - There is a [competitive landscape](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/03/g2crowd-grid.png)
##### - With 2 relevant axes
##### - 10 organizations appear on the landscape
##### - There is a [competitive table](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/03/product-features-comparison-matrix.png)
##### - With 5 to 10 criteria
##### - 10 organizations appear on the table