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2.4 KiB

Audit instructions

Make sure
There is at least one of the following tools
##### - User interviews
##### - Analytics
##### - Competitive analysis
The script is completed (list of criteria below)
The tool is completed (list of criteria below)
There is a document with the key learnings the students learnt from this phase

Criteria:

- User interviews
##### - The script is the interview guide. Make sure there is:
    ##### - the main purpose of the interview
    ##### - 1 to 3 hypotheses
    ##### - a proper introduction that describes the interviewer and the purpose of this interview
    ##### - 3 to 5 main topics
    ##### - a few scan questions (demographics)
    ##### - open-ended questions, max 10
    ##### - a funnel process (>)
    ##### - a conclusion with next steps and a thank you.
##### - The completed tool is either:
    ##### - 5 to 10 scripts from users
    ##### - or an [Affinity Diagram](https://www.youtube.com/watch?v=VngWHIE4k9s) with the main elements
- Analytics
##### - The script is the form. Make sure there is:
    ##### - The main purpose of the form
    ##### - 1 to 3 hypotheses
    ##### - A proper introduction that describes the interviewer and the purpose of this interview
    ##### - 3 to 5 main topics
    ##### - A few scan questions (demographics)
    ##### - Closed-ended, unbiased questions, max 10
    ##### - A funnel process (>)
    ##### - A conclusion with next steps and a thank you.
    ##### - A broadcast strategy
##### - The completed tool is a series of quantitative data from at least 100 answers.
- Competitive analysis
##### - The script is the strategy. The student explains what they are looking for and how they plan to find it.
##### - The completed tool is a report. Make sure there is;
    ##### - There is an introduction
    ##### - There is a [competitive landscape](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/03/g2crowd-grid.png)
    ##### - With 2 relevant axes
    ##### - 10 organizations appear on the landscape
    ##### - There is a [competitive table](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/03/product-features-comparison-matrix.png)
    ##### - With 5 to 10 criteria
    ##### - 10 organizations appear on the table