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2.1 KiB

Define

Instructions

Run at least one of the Define tools in the design process.

Deliverables

  • A PDF document with the script of the tool context.
  • Completed tool (scripts from user interviews, results from a quantitative analysis, etc.).
  • A PDF document with the key learnings from this phase.

Don't forget to:

  • Upload the documents on Github, in a zip folder named “ProjectTitle_Name_FirstName”, with all project deliverables as follows: “Name_FirstName_DeliverableName_Date_VersionNumber”. For example, the first deliverable can be named as “Doe_John_MidFiPrototype_05242024_V1”.
  • Add a title within all written documents.

Tips:

  • Use as many tools as needed, be make sure you do all the process in 4 working days!
  • Pay attention to the global aspect of the deliverables. They must be clear, simple and easy to read. You can get inspiration canva but don’t overload your design with too much details!

Criteria:

  • Persona

    • The script is the list of insights the students uses to create the persona.
    • The completed tool is a Persona board. Make sure the key insights come from the field, from reality, but the persona itself is different from only one user.
  • Empathy Map

    • The script is the list of insights the student uses to create the Empathy map.
    • The completed tool is an Empathy Map.
  • User Journey

    • The script is the list of insights the student uses to create the User Journey.
    • The completed tool is a User Journey Map.
  • Jobs-to-be-done (JTBD)

    • The JTBD is tool that goes as a conclusion to another of the previous tools. Make sure:
      • The sentence is complete.
      • The "When" part involves a visit on the website.
      • The "I want to" part involves a practical action.
      • The "So I can" part involves a psychological or emotional purpose.