## Define

### Instructions

Run at least one of the Define tools in the design process.

### Deliverables

- A PDF document with the script of the tool context.
- Completed tool (scripts from user interviews, results from a quantitative analysis, etc.).
- A PDF document with the key learnings from this phase.

Don't forget to:

- Upload the documents on Github, in a zip folder named “ProjectTitle_Name_FirstName”, with all project deliverables as follows: “Name_FirstName_DeliverableName_Date_VersionNumber”. For example, the first deliverable can be named as “Doe_John_MidFiPrototype_05242024_V1”.
- Add a title within all written documents.

**Tips:**

- Use as many tools as needed, be make sure you do all the process in 4 working days!
- Pay attention to the global aspect of the deliverables. They must be clear, simple and easy to read. You can get inspiration [canva](https://www.canva.com/) but don’t overload your design with too much details!

**Criteria:**

- Persona

  - The script is the list of insights the students uses to create the persona.
  - The completed tool is a [Persona board](https://miro.medium.com/max/1400/0*RbHfR6BHhhFIENNf). Make sure the key insights come from the field, from reality, but the persona itself is different from only one user.

- Empathy Map

  - The script is the list of insights the student uses to create the Empathy map.
  - The completed tool is an [Empathy Map](https://miro.medium.com/max/700/1*I1ffOWdPWQva3dCMQE-TAQ.png).

- User Journey

  - The script is the list of insights the student uses to create the User Journey.
  - The completed tool is a [User Journey Map](https://d2slcw3kip6qmk.cloudfront.net/marketing/blog/2017Q3/SEO-initiative-customer-journey-mapping/CustomerJourneyMap1.png).

- Jobs-to-be-done (JTBD)

  - The JTBD is tool that goes as a conclusion to another of the previous tools. Make sure:
    - The sentence is complete.
    - The "When" part involves a visit on the website.
    - The "I want to" part involves a practical action.
    - The "So I can" part involves a psychological or emotional purpose.