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## Competitive Analysis
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**Context:**
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Quest n°3 is about Empathy.
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In this scenario, the principal of your high school heard you were a designer. They chose to reach you to help them face school harassment among teenagers.
School harassment describes school-based harassment behaviors. It is characterized by the repeated use of violence, including mockery and other humiliations.
As a matter of fact, they realized they didn’t know this generation (15 to 18-year-olds) very well. So they are asking you to conduct user research to meet this population and understand them.
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Your job is to explore your topic and use various tools included in this “Empathize” phase.
### Instructions
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Conduct a competitive analysis among 10 associations or organizations fighting school harassment.
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You can pick 10 organizations worldwide, or from your home region or home country. Let's browse!
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Compare these 10 organizations' main actions, channels, values, according to the criteria you assume are relevant.
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Don't forget to:
- Upload the documents on Github, in a zip folder named “ProjectTitle_Name_FirstName”, with all project deliverables as follows: “Name_FirstName_DeliverableName_Date_VersionNumber”. For example, the first deliverable can be named as “Doe_John_MidFiPrototype_05242024_V1”.
- Add a title within all written documents.
**Deliverables:**
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- A competitive report with an introduction that explains your main conclusions (PDF)
- A chart to show the competitive landscape, with 2 axes of your choice (digital, psychological, local, closeness to students, institutional, etc.) (PDF)
- A competitive table to compare the organizations on 5 to 10 criteria (PDF)
**Tips:**
- Pay attention to the global aspect of the deliverables. They must be clear, simple and easy to read. You can get inspiration [canva](https://www.canva.com/) but don’t overload your design with too much details!
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**Resources:**
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- [Competitive Analysis: How to approach it effectively](https://uxdesign.cc/competitive-analysis-how-to-approach-it-effectively-def97d130d2c)
- [Competitive Analysis Templates](https://venngage.com/blog/competitor-analysis-template/)
**Quote:**
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- 'Always design a thing in its larger context: a chair in a room, a room in a house, a house in an environment, an environment in a city plan’ Eero Sarrinen | Knoll
- Creating a great design isn’t just about understanding what the user wants. It’s also about understanding and delivering on what the business needs.