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33 lines
1.5 KiB
33 lines
1.5 KiB
2 years ago
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#### Audit instructions
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Make sure
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###### There is at least one of the following tools
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- Persona
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- Empathy Map
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- User Journey
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- JBTD or Jobs-to-be-done (a JTBD must go along with another tool)
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###### The script is completed (list of criteria below)
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###### The tool is completed (list of criteria below)
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###### There is a document with the key learnings the students learnt from this phase
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#### Criteria
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- Persona
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- The script is the list of insights the students uses to create the persona
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- The completed tool is a [Persona board](https://miro.medium.com/max/1400/0*RbHfR6BHhhFIENNf). Make sure the key insights come from the field, from reality, but the persona itself is different from only one user.
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- Empathy Map
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- The script is the list of insights the student uses to create the Empathy map
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- The completed tool is an [Empathy Map](https://miro.medium.com/max/700/1*I1ffOWdPWQva3dCMQE-TAQ.png).
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- User Journey
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- The script is the list of insights the student uses to create the User Journey.
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- The completed tool is a [User Journey Map](https://d2slcw3kip6qmk.cloudfront.net/marketing/blog/2017Q3/SEO-initiative-customer-journey-mapping/CustomerJourneyMap1.png).
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- Jobs-to-be-done (JTBD)
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- The JTBD is tool that goes as a conclusion to another of the previous tools. Make sure:
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- The sentence is complete
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- The "When" part involves a visit on the website
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- The "I want to" part involves a practical action
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- The "So I can" part involves a psychological or emotional purpose
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