UX-UI/subjects/ui/building-an-interface/desirability-testing

UI IV - Ex 5 - Desirability testing

Instructions:

Run a desirability test!

The point of this phase is to make sure the values and the spirit you chose for your design.

• Get back to the values and spirit you chose in Ex 1. Extract 2 to 5 adjectives.
• Prepare a board with 25+ adjectives, randomly distributed.
• Show your design to 5 different people, and ask them to select the adjectives among the list from the board that they are inspired with.
• If the selected adjectives chosen by the users are consistent with the ones you had chosen, congratulations!
• If the selected adjectives chosen by the users are not consistent, that’s fine! Make 3 suggestions about how to make your moodboard and library evolve.

Deliverables:

• A desirability testing board with 25+ different adjectives
• Pictures from the desirability test
• A PDF document with the outcomes of the desirability test
• If the outcomes are not consistent with the values, 3 suggestions on how to make the moodboard and design library evolve.

Tips:

• Avoid confirmation biais: don’t tell them the values and ask them to approve them!
• Good to know: Desirability testing is great to assess the impressions a design gives to the users. Whereas Usability testing is great to understand what users understand your prototype and how they navigate across the product.

Resources:

• Desirability Testing analyzing an emotional response to a design

Quote:

• ‘Interaction design focuses on the design of behavior of a person’s interaction with a digital interface. It is also concerned with satisfying the needs and desires of the people who will interact with a product or service.’ Alan Cooper, About Face: The Essentials of Interaction Design