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Audit instructions
Make sure:
The problem statement is written with a How Might We question
It includes the persona's main goal or main painpoint
It is narrow enough
It is broad enough
There are 3 measurable KPIs (check the SMART list)
Examples of Problem Statements:
- How might we encourage people to react or interfere right away when they witness harassment?
- Appropriate
- How might we educate teenagers not to encourage harassment online?
- Appropriate
- How might we make sure harassment stops?
- Too broad: This problem statement does not include the context of a high school.
- How might we make sure the the harasser feels guilty ?
- Too narrow: The overall problem may not be solved if this problem statement is solved.
Examples of KPIs:
- Harassment case report rates increase by 20% within 2 years
- Online harassment drops by 30% within 5 years
- 90% of the 15-18 year-olds knows a harassment witness response process within 2 years