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33 lines
1.8 KiB
33 lines
1.8 KiB
2 years ago
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# UI IV - Ex 5 - Desirability testing
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2 years ago
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**Instructions:**
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Run a desirability test!
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The point of this phase is to make sure the values and the spirit you chose for your design.
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- Get back to the values and spirit you chose in Ex 1. Extract 2 to 5 adjectives.
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- Prepare a board with 25+ adjectives, randomly distributed.
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- Show your design to 5 different people, and ask them to select the adjectives among the list from the board that they are inspired with.
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- If the selected adjectives chosen by the users are consistent with the ones you had chosen, congratulations!
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- If the selected adjectives chosen by the users are not consistent, that’s fine! Make 3 suggestions about how to make your moodboard and library evolve.
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**Deliverables:**
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- A desirability testing board with 25+ different adjectives
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- Pictures from the desirability test
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- A PDF document with the outcomes of the desirability test
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- If the outcomes are not consistent with the values, 3 suggestions on how to make the moodboard and design library evolve.
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**Tips:**
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- Avoid confirmation biais: don’t tell them the values and ask them to approve them!
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- Good to know: Desirability testing is great to assess the impressions a design gives to the users. Whereas Usability testing is great to understand what users understand your prototype and how they navigate across the product.
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**Resources:**
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- [Desirability Testing analyzing an emotional response to a design](https://www.slideshare.net/megangrocki/desirability-testing-analyzing-emotional-response-to-a-design-11262575)
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**Quote:**
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- ‘Interaction design focuses on the design of behavior of a person’s interaction with a digital interface. It is also concerned with satisfying the needs and desires of the people who will interact with a product or service.’ Alan Cooper, About Face: The Essentials of Interaction Design
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