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38 lines
1.9 KiB
38 lines
1.9 KiB
2 years ago
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# UX III - Ex 1 CK - Competitive Analysis
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**Context:**
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Quest n°3 is about Empathy.
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In this scenario, the principal of your high school heard you were a designer. They chose to reach you to help them face school harassment among teenagers.
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School harassment describes school-based harassment behaviors. It is characterized by the repeated use of violence, including mockery and other humiliations.
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As a matter of fact, they realized they didn’t know this generation (15 to 18-year-olds) very well. So they are asking you to conduct user research to meet this population and understand them.
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Your job is to explore your topic and use various tools included in this “Empathize” phase.
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**Instructions:**
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Conduct a competitive analysis among 10 associations or organizations fighting school harassment.
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You can pick 10 organizations worldwide, or from your home region or home country. Let's browse!
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Compare these 10 organizations' main actions, channels, values, according to the criteria you assume are relevant.
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**Deliverables :**
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- A competitive report with an introduction that explains your main conclusions
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- A chart to show the competitive landscape, with 2 axes of your choice (digital, psychological, local, closeness to students, institutional, etc.)
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- A table to compare the organizations on 5 to 10 criteria
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Resources:
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- [Competitive Analysis: How to approach it effectively](https://uxdesign.cc/competitive-analysis-how-to-approach-it-effectively-def97d130d2c)
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- [Competitive Analysis Templates](https://venngage.com/blog/competitor-analysis-template/)
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**Quote :**
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- 'Always design a thing in its larger context: a chair in a room, a room in a house, a house in an environment, an environment in a city plan’ Eero Sarrinen | Knoll
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- Creating a great design isn’t just about understanding what the user wants. It’s also about understanding and delivering on what the business needs.
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