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Broadcast strategy
Instructions
Define and run your broadcast strategy among teenagers (15-18 years old)
Even though a proper survey requires at least 100 answers, for this exercise we request you to get 40.
Don't forget to:
- Upload the documents on Github, in a zip folder named “ProjectTitle_Name_FirstName”, with all project deliverables as follows: “Name_FirstName_DeliverableName_Date_VersionNumber”. For example, the first deliverable can be named as “Doe_John_MidFiPrototype_05242024_V1”.
- Add a title within all written documents.
Deliverables
- A PDF document gathering your strategy.
Please include:
- Who you are targeting (remember, you can focus on your hometown as well as the whole planet)
- A few ideas about how to reach them.
- The channels you intend to use - be specific and include the links to the groups, forums, pages, account you plan to reach.(at least 8 different channels)
- At least 2 different messages.
- A plan A, B and C.
- the 40 answers or more.
- A document to express your main feedback after running your broadcast strategy: what worked best? have you encountered any difficulties? What were they? How did you overcome them?
Tips:
In order to do so, you need to be creative and strategic!
- Who are you targeting? Teenagers, bullies, persecutor, witnesses, parents, teachers, people in the administration? From where?
- How can you reach them? Through which channels? On which forums, groups, with which hashtags? Will you try to get them through influencers?
- What words and what tone will you use?
- How will you approach them? What message will you write?
- What have you planned if they don't answer right away?
- Pay attention to the global aspect of the deliverables. They must be clear, simple and easy to read. You can get inspiration canva but don’t overload your design with too much details!
Once your strategy is prepared, run it!
Resource: