1.8 KiB
UX III - Ex 6 - User Journey
Instructions:
Now you have your persona, it's time to set it in motion.
Design a User Journey to represent your persona in their environment across the time, with key steps or actions related to our current topic (harassment).
The timeline can be of a day, a few hours, or a week. Please include the key moments related to harassment alongside the emotions related to each step. Use the material from your interviews and surveys.
Then, highlight the main pain points that need to be solved.
Deliverable:
- A PDF document with your persona's user journey
Resources:
Most articles you'll find will be about user journeys or customer journeys. Keep in mind that you can adapt this methodology to any persona with any kind of situation or process, even at school, outside the school, in the digital world, etc.
- A Lean UX Customer Journey Map
- How to create a Customer Journey Map
- Journey Mapping: How to build it
- Journey Mapping template
- Journey Mapping example on Figma
- Example
Quotes:
- “More options = More problems.” Scott Belsky | VP of Product & Community Adobe
- ‘A customer journey map is a visualization of the process that a person goes through in order to accomplish a goal. It’s used for understanding and addressing customer needs and pain points’ Norman Nielsen Group