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1.2 KiB
UX II - Ex 3 - Affinity diagram & Empathy map
Instructions:
Open your written scripts and extract the relevant information.
- Use paper or digital sticky notes (Post-its or Miro.com) to isolate the pieces of information your interviewees shared with you. 1 idea, quote, or piece of information = 1 sticky note.
- When all your scripts are written/typed down on sticky notes, gather them in clusters based on themes, opinions, habits, or anything they could have in common.
- Label the clusters.
- Draw conclusions
- Fill an empathy map ONLY with the content from your affinity diagram.
Deliverables:
- An Affinity Diagram (paper or on digital tools like Miro)
- An Empathy Map (paper or on digital tools like Miro)
Resources:
- What is an Affinity Diagram and how to use it
- Affinity Diagram and Relation Examples
- Updates Empathy Map Canvas by Dave Gray
- Empathy Map by Krisztina Szerovay
Quote:
Remember, you are not the user, so your opinions are not absolute truth.