UX-UI/subjects/ux/athele-keep-hydrated/problem-statement

UX I - Ex 5 - Problem Statement

Instructions:

Based on the insights from the analytics and user interviews, comment the scope of possible problem statements.

Deliverables:

• On a PDF document, write down one problem statement that summarizes the main problem that Pierre has when he runs.

Tips:

• At this stage, it’s important to focus on the problem, not on the solution! You can start tackling the problem after (re)defining it.
• Several problem statements can be possible for each persona and user journey, but for this exercise, we are guiding you towards one.
• Examples of correct problem statements:
  • How might we help Pierre (or your persona) measure and prepare his hydration before a race?
  • How might we make sure Pierre doesn’t get dehydrated?
  • How might we make sure Pierre drinks the cups that are offered during the race?
  • How might we provide Pierre some drink that contains everything he needs to avoid dehydration?
  • How might make sure Pierre doesn’t get drunk the night before the race?
• Examples of wrong problem statements:
  • How might we make sure Pierre doesn’t get dehydrated?
    • Too broad —> The problem statement is out of the scope of running, so the solutions cannot be integrated in the specific context of running.
  • How might we make sure Pierre drinks the cups that are offered during the race?
    • Too narrow —> There are plenty of options to avoid dehydration without drinking the cups that are offered during the race.
  • How might we provide Pierre with a drink that contains everything he needs to avoid dehydration?
    • Focused on the solution, not the problem —> The problem statement is supposed to rephrase the brief and take into account the insights from the previous phase.
  • How might make sure Pierre doesn’t get drunk the night before the race?
    • Out of scope —> This is not about dehydration, nor about running.

Resources:

• Stuck on a problem? Just ask how might we
• Problem statement
• Using ‘How Might We’ Questions to Ideative on the Right Problems

Quote:

“If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Albert Einstein