UX-UI/subjects/ux/athele-keep-hydrated/personas

UX I - Ex 3 - Personas

Instructions:

• Create a user persona based on several users from the same category

Deliverables:

• A user persona on a PDF document

Tips:

• You may use Figma and extract a PDF document out of it.
• Use the material you got from exercise 1.
• Detect people who face the same kinds of problems and group them.
• When you find 2+ people who face the same kind of problem, you can merge their testimonials to create a persona. In this case, Joe, Nathan, Guillaume and Anaelle who run races from time to time (they have run at least one race in their life, but less than 3 times a year) and have faced dehydration problems.
• A persona is fictional: do not use one of your users’ names, but a name that is consistent with your users’ demographics and social group. In this case, we'll choose a man as 3 out of 4 are men, and Pierre as a first name so it's different (but consistent) from Joe's, Nathan's, Guillaume's and Anaelle's.
• As to the age, average the ages of your selected users. In this case, 32 (Joe is 30, Nathan is 39, Guillaume is 30 and Anaelle is 29).
• The persona has to be sport-oriented, as it is the context of this research. However, broader information, like the scan info (jobs, location, etc.) are more than welcome to give more context.

Resources:

• Make your persona great again
• Persona, journey maps, user flow, site map, OH MY!
• Persona framework

Quote:

‘Focus unswervingly, on the customer’ Jesse Hertzberg | Former COO of Squarespace