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1.5 KiB
1.5 KiB
Audit instructions
Make sure
There is at least one of the following tools
- Persona
- Empathy Map
- User Journey
- JBTD or Jobs-to-be-done (a JTBD must go along with another tool)
The script is completed (list of criteria below)
The tool is completed (list of criteria below)
There is a document with the key learnings the students learnt from this phase
Criteria
-
Persona
- The script is the list of insights the students uses to create the persona
- The completed tool is a Persona board. Make sure the key insights come from the field, from reality, but the persona itself is different from only one user.
-
Empathy Map
- The script is the list of insights the student uses to create the Empathy map
- The completed tool is an Empathy Map.
-
User Journey
- The script is the list of insights the student uses to create the User Journey.
- The completed tool is a User Journey Map.
-
Jobs-to-be-done (JTBD)
- The JTBD is tool that goes as a conclusion to another of the previous tools. Make sure:
- The sentence is complete
- The "When" part involves a visit on the website
- The "I want to" part involves a practical action
- The "So I can" part involves a psychological or emotional purpose
- The JTBD is tool that goes as a conclusion to another of the previous tools. Make sure: