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UX-UI/subjects/ux/ux-7/ux-7-3/audit/README.md

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Audit instructions

Make sure
There is at least one of the following tools
##### - Persona
##### - Empathy Map
##### - User Journey
##### - JBTD or Jobs-to-be-done (a JTBD must go along with another tool)
The script is completed (list of criteria below)
The tool is completed (list of criteria below)
There is a document with the key learnings the students learnt from this phase

Criteria

- Persona
##### - The script is the list of insights the students uses to create the persona
##### - The completed tool is a [Persona board](https://miro.medium.com/max/1400/0*RbHfR6BHhhFIENNf). Make sure the key insights come from the field, from reality, but the persona itself is different from only one user.
- Empathy Map
##### - The script is the list of insights the student uses to create the Empathy map
##### - The completed tool is an [Empathy Map](https://miro.medium.com/max/700/1*I1ffOWdPWQva3dCMQE-TAQ.png).
- User Journey
##### - The script is the list of insights the student uses to create the User Journey.
##### - The completed tool is a [User Journey Map](https://d2slcw3kip6qmk.cloudfront.net/marketing/blog/2017Q3/SEO-initiative-customer-journey-mapping/CustomerJourneyMap1.png).
- Jobs-to-be-done (JTBD)
##### - The JTBD is tool that goes as a conclusion to another of the previous tools. Make sure:
    ##### - The sentence is complete
    ##### - The "When" part involves a visit on the website
    ##### - The "I want to" part involves a practical action
    ##### - The "So I can" part involves a psychological or emotional purpose