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2.1 KiB
2.1 KiB
Make sure
- There is at least one of the following tools
- User interviews
- Analytics
- Competitive analysis
- The script is completed (list of criteria below)
- The tool is completed (list of criteria below)
- There is a document with the key learnings the students learnt from this phase
Criteria:
-
User interviews
- The script is the interview guide. Make sure there is:
- the main purpose of the interview
- 1 to 3 hypotheses
- a proper introduction that describes the interviewer and the purpose of this interview
- 3 to 5 main topics
- a few scan questions (demographics)
- open-ended questions, max 10
- a funnel process (>)
- a conclusion with next steps and a thank you.
- The completed tool is either:
- 5 to 10 scripts from users
- or an Affinity Diagram with the main elements
- The script is the interview guide. Make sure there is:
-
Analytics
- The script is the form. Make sure there is:
- The main purpose of the form
- 1 to 3 hypotheses
- A proper introduction that describes the interviewer and the purpose of this interview
- 3 to 5 main topics
- A few scan questions (demographics)
- Closed-ended, unbiased questions, max 10
- A funnel process (>)
- A conclusion with next steps and a thank you.
- A broadcast strategy
- The completed tool is a series of quantitative data from at least 100 answers.
- The script is the form. Make sure there is:
-
Competitive analysis
- The script is the strategy. The student explains what they are looking for and how they plan to find it.
- The completed tool is a report. Make sure there is;
- There is an introduction
- There is a competitive landscape
- With 2 relevant axes
- 10 organizations appear on the landscape
- There is a competitive table
- With 5 to 10 criteria
- 10 organizations appear on the table
