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UX II - Ex 3 CK - Affinity diagram & Empathy map

Context:

Welcome to the 2nd quest.

Your mission, should you choose to accept it, is to focus on going on holidays with friends. As you may have noticed, experiencing weekends or other kinds of holidays is super nice, but may lead to some moments of irritation.

So this project’s goal is to make holidays more comfortable fo everyone. But first, as in all design processes, you need to understand the real problem behind stressful moments!

Instructions:

Open your written scripts and extract the relevant information.

  1. Use paper or digital sticky notes (Post-its or Miro.com) to isolate the pieces of information your interviewees shared with you. 1 idea, quote, or piece of information = 1 sticky note.
  2. When all your scripts are written/typed down on sticky notes, gather them in clusters based on themes, opinions, habits, or anything they could have in common.
  3. Label the clusters.
  4. Draw conclusions
  5. Fill an empathy map ONLY with the content from your affinity diagram.

Deliverables:

  • An Affinity Diagram (paper or on digital tools like Miro)
  • An Empathy Map

Resources:

Quote:

Remember, you are not the user, so your opinions are not absolute truth.