#### Audit

###### Is there a PDF document ?
###### Is the problem statement written with a How Might We question?
###### Does the problem statement include the persona's main goal or main painpoint?
###### Is it narrow enough?
###### Is it broad enough?
###### Are there 3 measurable KPIs ([check the SMART list](https://www.grow.com/blog/how-to-use-smart-goals-to-build-your-kpis))?