#### Audit ###### Is there a PDF document? ###### Are the ideas structured? ###### Is the target defined in terms of profile, age rank, situations, location? ###### Are there at least 8 different channels (and links) with social networks, pages, groups, forums, influencers, etc. included? ###### Are there at least two different messages? ###### Are there at least 3 rounds of campaigns as plans A, B and C? ###### Are there at least 40 answers? ###### Is there a feedback document including the main takeaways from this experience?