#### Audit instructions ##### Make sure: ###### There is a document ###### The ideas are structured ###### The target is defined in terms of profile, age rank, situations, location ###### At least 8 different channels (and links) with social networks, pages, groups, forums, influencers, etc. included ###### There are at least two different messages ###### There are at least 3 rounds of campaigns as plans A, B and C ###### There are at least 40 answers ###### There is a feedback document including the main takeaways from this experience